San Francisco Travel Guide

San Francisco Sights

Beat Museum

  • 540 Broadway Map It
  • North Beach

Published 07/06/2016

Fodor's Review

"Museum" might be a stretch for this tiny storefront that's half bookstore, half memorabilia collection. You can see the 1949 Hudson from the movie version of On the Road and the shirt Neal Cassady wore while driving Ken Kesey's Merry Prankster bus, "Further." There are also manuscripts, letters, and early editions by Jack Kerouac, Allen Ginsberg, and Lawrence Ferlinghetti; but the true treasure here is the passionate and well-informed staff, which often includes the museum's founder, Jerry Cimino: your short visit may turn into an hours-long trip through the Beat era. The excellent Saturday walking tour goes beyond the museum to take in favorite Beat watering holes and hangouts in North Beach.

Sight Information


540 Broadway, San Francisco, California, 94133, USA

Map It



Sight Details:

  • $8; walking tours $25

Published 07/06/2016


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