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With its grand department stores and funky secondhand boutiques, San Francisco summons a full range of shopping experiences. From the anarchist bookstore to the mouthwatering specialty-food purveyors at the gleaming Ferry Building, the local shopping opportunities reflect the city's various personalities. Visitors with limited time often focus their energies on the high-density Union Square area, where several major department stores tower over big-name boutiques. But if you're keen to find unique local shops, consider moving beyond the square's radius.
Each neighborhood has its own distinctive finds, whether it's 1960s housewares, cheeky stationery, or vintage Levi's. If shopping in San Francisco has a downside, it's that real bargains can be few and far between. Sure, neighborhoods such as the Lower Haight and the Mission have thrift shops and other inexpensive stores, but you won't find many discount outlets in the city, where rents are sky-high and space is at a premium.
Seasonal sales, usually in late January and late July or August, are good opportunities for finding deep discounts on clothing. The San Francisco Chronicle and San Francisco Examiner advertise sales. For smaller shops, check the free SF Weekly, which can be found on street corners every Wednesday. Sample sales are usually held by individual manufacturers, so check your favorite company's website before visiting.
The partylike Saturday edition of the city's most upscale and expensive farmers' market places baked goods, gourmet cheeses, smoked fish, and fancy pots of jam alongside organic basil, specialty mushrooms, heirloom tomatoes, and juicy-ripe locally grown fruit. Smaller markets also take place on Tuesday and Thursday year-round, rain or shine—and the many passionate San Francisco home cooks who frequent them will come even in a rainstorm.
The brainchild of local author Dave Eggers is primarily a center established to help kids with their writing skills via writing programs, tutoring, and storytelling events. But the storefront is also "San Francisco's only independent pirate supply store," a quirky space filled with eye patches, spyglasses, and other pirate-themed paraphernalia. Eggers's quarterly journal, McSweeney's, and other publications are available here. Proceeds benefit the writing center.
On the center's storefront is an intricate mural designed by graphic novelist Chris Ware as a meditation on the evolution of human communication.
Windows at this modest-size bookstore frame close-up views of the docks and San Francisco Bay. Commuters snap up magazines by the front door as they rush off to their ferries, and kids browse the Kids' Corner while Ferry Building visitors thumb through the thorough selection of cooking and travel titles. Author events take place several times a month.
This fine bookshop sells current releases, children's titles, and offbeat periodicals. Authors passing through town often make a stop at this neighborhood institution.
Opened in 1976, one of the city's most beloved independent bookstores resides quietly among the chic fashion boutiques lining Fillmore Street. All ages will find ample choices, from contemporary fiction to children's books to a large selection of Buddhist Dharma literature. The store is owned by Inner Richmond favorite Green Apple Books.
The shops lining this open-air mall next to the Peace Plaza (look for the giant pagoda) are geared more toward locals, but there are some fun Japanese-goods stores here, too. Start your exploration with exquisite Japanese homewares in a gallery-like space at SF76 ( 1758 Buchanan St. www.sf-76.com). Look for Hasami and Tomoro pottery and ceramics by local artists. It's easy to spend hours among the fabulous origami and craft papers at Paper Tree ( 1743 Buchanan St. paper-tree.com). After shop browsing, have a seat on the steps around local artist Ruth Asawa's twin origami-style fountains, which sit in the middle of the mall. Wrap up a visit with lunch at Hinodeya Ramen ( 1737 Buchanan St. hinodeyaramen.com), serving lighter dashi (clear-broth) ramen, a rarity in the city.
Mothers shop here for charming silk dresses and other special-occasion outfits for their little ones. Less pricey togs for infants (boys to size 12 and girls to size 16) are also for sale. There are lots of fun toys, from stuffed animals to mini picnic sets, worth glancing at as well.
The educational gadgets sold here are so clever and engaging that kids won't know they're learning while playing. Space- and dinosaur-related games and toys are popular, as are robots, creative maker kits, and optical illusion gifts.
The selection of English-language books about Japanese culture—everything from medieval history to origami instructions—is one of the finest in the country. Kinokuniya is also the city's biggest seller of Japanese-language books. Glossy Asian fashion magazines attract the young and trendy; the manga and anime books and magazines are wildly popular, too.
A cash-only piñata and party goods shop, this is a creative if unusual pit stop for toys, birthday party items, and hard-to-find candies.
The colorful cottons carried here are mainly for infants, with some articles for older children. Brands include many Californian and European labels, including Petite Lem, Kanz, and 3 Pommes. There's a sizable section of San Francisco–theme gear and books, and a few shelves of organic and eco-friendly toys as well as whimsical finger puppets round out the selection.
