Merchant Roots
Very few dining destinations in the Bay Area test the boundaries of what exactly is a "restaurant" quite like chef-owner Ryan Shelton's innovative tasting menu–only concept that moved in 2024 from its original intimate home on Fillmore to an expansive industrial space in SoMa. For 2+ hours, guests are fully immersed into the meal's themes, which range from Humpty Dumpty to Color Theory. Each dinner showcases 10-12 courses (like a baby pea and green goddess salad with a Parmesan flower vase for the "green" color dish on the Color Theory menu), along with various decor flourishes and multimedia elements to enhance the exceptionally creative experience.
