Das Morgen (The Tomorrow) is the world’s first hotel dedicated to neuroscience---probably not the concept you’d expect to find in a rural lakeside setting, but perhaps less surprising given the number of science-focused start-ups in the region, some of whom are based in Das Morgen’s co-working space. Rooms are bright and white as if starched, softened by Scandi aesthetics, some with hanging rattan egg chairs, and each displays insights into various scientific themes: in room 318, you can drift off musing to insights into human consciousness, while room 311 focuses on instruments and voices. There are the digital aspects you’d expect---your smartphone acts as a room key and a remote control for the lights, electronic blinds, and TV---and rooms can be booked to suit single travelers, couples, or groups of up to six. Three restaurants---‘Yesterday’, ‘Today’, and ‘Tomorrow’---explore Swiss, global, and futuristic flavors. You might try hand-cut beef tartare with chive cream or roasted salmon with crayfish velouté followed by lukewarm chocolate cake with pickled kumquats. Two robots are part of the team, but the location is charmingly, and traditionally, Swiss as it sits at the foot of a mountainside jangling with cowbells and steps from the station for the Rigi cogwheel railway.