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Fodor's Expert Review Hotel Urban

Carrera de San Jerónimo 34, Madrid, 28014, Spain See on Map Fodor's Choice

A five-minute walk from Puerta del Sol, this relative newcomer conveys Madrid's cosmopolitan spirit with its stylish mix of Papua New Guinean artifacts and rare designer wares. A small Egyptian museum, antique Chinese and Burmese statues, and 19th-century columns belong to owner Jean Louis Roiseux, a renowned art collector. Public areas are distinguished by alabaster pillars, tile-and-gold-inlaid walls, and Art Deco banisters, and an outdoor pool (summer only) makes for fabulous sunbathing—and Instagrams.


Rooms are less flamboyant than the hotel's public spaces with earth-tone comforters, dark-wood floors, and wispy gray curtains. All have sofas. Centuries-old sculptures from Africa and the southwestern Pacific, which accent every room, are truly captivating. 24-hour room service is available.

YOU SHOULD KNOW For a hotel that bills itself as "five-star gran luxe," it's surprising that entry-level rooms don't have coffee-making facilities.


Marble-clad bathrooms are well stocked with better-than-average toiletries and plush white towels. Suites add hydromassage baths.


A soaring glass-and-chrome space crowned by a huge skylight, the lobby provides a bright and modern welcome. It's worth taking a few extra minutes to ponder the space's evocative tribal art pieces.

Clients who book through the website receive a complimentary drink upon arrival plus a bottle of wine and daily mineral water service.


A magnet for local influencers, models, and well-heeled international guests, the rooftop pool is this hotel's most attention-grabbing feature. Kick back in one of the white chaises with a cocktail, or flip through a magazine in the shade of a palm tree.

YOU SHOULD KNOW With only a handful of loungers, the pool fills up fast on hot days.


The gym is in dire need of a facelift and buildout; in its current state, you'll find a couple of cardio machines—and that's about it.


Cebo, the hotel's market-based Mediterranean restaurant, is noted in the Michelin guide and (mark our words) is on track to earn a star. 15-course tasting menus (€80, €100 with wine pairing) are a killer value. Standout dishes include line-caught turbot à la meunière and hake cheeks with caviar, though it's a shame that the English-language menus are so badly translated (yikes: "180 Days Aged Cow and Mature Soup").


Head to the rooftop Glass Bar for tropical-inflected cocktails such as the Margarita Rosa, scented with allspice and mint, or the Pierde Almas, a shaken blend of mezcal and various botanicals. The seafood-focused cuisine, presided over by a young chef, is better than it needs to be, though we could do without the aughties-chic purple backlighting and white tufted sofas.


Getting Around

Most of Madrid's top attractions are outside your door, but for adventures further afield (or if your legs need a rest), hop on the metro at Sevilla (Line 2) or Sol (Lines 1, 2, and 3).


Walk a few blocks north of the hotel, and you’ll be in the heart of Chueca, an upscale neighborhood known for its winding streets, gay-friendly atmosphere, and charming restaurants. Whet your appetite with Canary Island delicacies at Siete Delicatessen inside Mercado de San Antón (9-minute walk), a renovated market whose top two floors are packed with tapas stalls. From there, head a block north to Atlántico, a shiny new Galician restaurant known for its pristine raw seafood, or get your fungi fix at the neighboring El Cisne Azúl, an old-school joint specializing in mushroom dishes.


Pop into one of Hemingway’s old haunts called La Venencia (1-minute walk), a sherry-only bar that hasn’t changed a lick since the Spanish Civil War, from its no-tipping policy, to its salty waiters, to its chalked bar tabs. Follow your aperitivo with an exhilarating flamenco performance down the road at Cardamomo Tablao (buy tickets to the show in advance).


Blending classic Madrid Art Deco interiors with eclectic indigenous sculpture is no easy task, but the fearless designers of Hotel Urban managed to create an unforgettable space that hinges on their coalescence. From the glamorous pool area, to the pristine modern cuisine, to the young and knowledgeable staff, this property is emblematic of Madrid's here-and-now.




Phones: +34 91 787 7770

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