Florence Shopping

Window-shopping in Florence is like visiting an enormous contemporary-art gallery. Many of today's greatest Italian artists are fashion designers, and most keep shops in Florence. Discerning shoppers may find bargains in the street markets. Do not buy any knockoff goods from any of the hawkers plying their fake Prada (or any other high-end designer) on the streets.

It's illegal, and fines are astronomical if the police happen to catch you. (You pay the fine, not the vendor.)

Shops are generally open 9 to 1 and 3:30 to 7:30, and are closed Sunday and Monday mornings most of the year. Summer (June to September) hours are usually 9 to 1 and 4 to 8, and some shops close Saturday afternoon instead of Monday morning. When looking for addresses, you'll see two color-coded numbering systems on each street. The red numbers are commercial addresses and are indicated, for example, as 31/r. The blue or black numbers are residential addresses. Most shops take major credit cards and ship purchases, but because of possible delays it's wise to take your purchases with you.

The usual fashion suspects—Prada, Gucci, Versace, to name but a few—all have shops in Florence. But if you want to buy Florentine in Florence, stick to Gucci, Pucci, Ferragamo, and Roberto Cavalli—they’re either all native sons or adopted native sons (Salvatore Ferragamo).

The intrepid shopper might want to check out some other, lesser-known shops. For bargains on Italian designer clothing, you need to leave the city.

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Florence Shopping

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Stop here for top-quality wines, olive oils, and dried fruits; they'll shrink-wrap the highest-quality dried porcini for traveling. Closed...


  • Clothing

Trendy Diesel started in Vicenza; its gear is on the "must have" list of many self-respecting Italian teens. ...

Emilio Pucci

  • Clothing

The aristocratic Marchese di Barsento, Emilio Pucci, became an international name in the late 1950s when the stretch ski clothes he designed...

Emporio Armani

  • Clothing

The sister store of the Giorgio Armani boutique has slightly more affordable nightclub- and office-friendly garb. ...


  • Shoes/Luggage/Leather Goods

This classy institution, in a 13th-century palazzo, displays designer clothing and accessories, though elegant footwear still underlies...


  • Shoes/Luggage/Leather Goods

Internationally renowned Furla makes beautiful leather bags, shoes, and wallets in up-to-the-minute designs. ...

G.B. Frugone 1885

  • Clothing

If you're looking for elegant cashmere, look no further. This Genoese-based company has been making scarves, dresses, and sweaters (among...

Galleria Luigi Bellini

  • Antiques/Collectibles

This gallery claims to be Italy's oldest antiques dealer, which may be true, because father Mario Bellini was responsible for instituting...

Gatto Bianco

  • Jewelry/Accessories

This contemporary jeweler has breathtakingly beautiful pieces worked in semiprecious and precious stones. ...

Geraldine Tayar

  • Clothing

Eclectic fabric combinations are the focal point of Geraldine Tayar's unique clothing and accessories. ...


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