Florence Shopping

Window-shopping in Florence is like visiting an enormous contemporary-art gallery. Many of today's greatest Italian artists are fashion designers, and most keep shops in Florence. Discerning shoppers may find bargains in the street markets. Do not buy any knockoff goods from any of the hawkers plying their fake Prada (or any other high-end designer) on the streets.

It's illegal, and fines are astronomical if the police happen to catch you. (You pay the fine, not the vendor.)

Shops are generally open 9 to 1 and 3:30 to 7:30, and are closed Sunday and Monday mornings most of the year. Summer (June to September) hours are usually 9 to 1 and 4 to 8, and some shops close Saturday afternoon instead of Monday morning. When looking for addresses, you'll see two color-coded numbering systems on each street. The red numbers are commercial addresses and are indicated, for example, as 31/r. The blue or black numbers are residential addresses. Most shops take major credit cards and ship purchases, but because of possible delays it's wise to take your purchases with you.

The usual fashion suspects—Prada, Gucci, Versace, to name but a few—all have shops in Florence. But if you want to buy Florentine in Florence, stick to Gucci, Pucci, Ferragamo, and Roberto Cavalli—they’re either all native sons or adopted native sons (Salvatore Ferragamo).

The intrepid shopper might want to check out some other, lesser-known shops. For bargains on Italian designer clothing, you need to leave the city.

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Santa Maria Novella 25

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Antiques/ Collectibles 2

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Jewelry/ Accessories 10

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Outlet/ Discount Stores 3

Shoes/ Luggage/ Leather Goods 10

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Florence Shopping

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Bernardo

  • Clothing

Come here for men's trousers, cashmere sweaters, and shirts with details like mother-of-pearl buttons. ...

Cabó

  • Clothing

Missoni knitwear is the main draw at Cabó. ...

Diesel

  • Clothing

Trendy Diesel started in Vicenza; its gear is on the "must have" list of many self-respecting Italian teens. ...

Emilio Pucci

  • Clothing

The aristocratic Marchese di Barsento, Emilio Pucci, became an international name in the late 1950s when the stretch ski clothes he designed...

Emporio Armani

  • Clothing

The sister store of the Giorgio Armani boutique has slightly more affordable nightclub- and office-friendly garb. ...

G.B. Frugone 1885

  • Clothing

If you're looking for elegant cashmere, look no further. This Genoese-based company has been making scarves, dresses, and sweaters (among...

Geraldine Tayar

  • Clothing

Eclectic fabric combinations are the focal point of Geraldine Tayar's unique clothing and accessories. ...

Giorgio Armani

  • Clothing

The sleek, classic boutique Giorgio Armani is a centerpiece of the dazzling high-end shops clustered in this part of town. ...

Liu-Jo

  • Clothing

If you're looking for something hot to wear to the clubs, check out Liu-Jo. ...

Luisa Via Roma

  • Clothing

The surreal window displays at Luisa Via Roma hint at the trendy yet tasteful clothing inside this fascinating alta moda (high-style)...

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