17 Best Places to Shop in Provence, France

Where else should you buy blue jeans but in the birthplace of denim? Guillaume Sagot's hand-cut options for men and women are not only of supremely elegant cut and fit, but they're also sustainably produced, a rarity for denim. Made using 17th-century weaving techniques, the fabric is soft yet durable, so this chic boutique-atelier draws fashionistas from near and far.

In addition to chic men’s and women’s sportswear and casual attire by a small but choice selection of crème de la crème European designers, this beautifully conceived boutique sells lingerie, shoes, hats, books, linens, ceramics, photographs and graphic art, and Aesop skin care. Everything is handpicked by the charming owner, who is also a well-known French fashion photographer. The shop's cozy courtyard café is the perfect place to recharge your shopping batteries.

In her boutique and workshop, this self-taught designer and seamstress crafts stylish and original collections and custom pieces that have expressive, eye-catching flair.

It may be small, but this boutique assembles top French designers all in one place to save you the leg work. It's a great place for fashion-forward ready-to-wear clothers, shoes, and accessories.

Particularly noteworthy on the fashion front is Gago, which sells stylish designer wear for women, including items by Balenciaga and Comme des Garçons.

Offering contemporary fashions with an emphasis on classic French tailoring, Gérard Darel is particularly known for chic day-to-evening dresses and sleek trench coats. It sells accessories, too.

In case you missed it in Paris, you can head to this branch of Hermès. Its luxury leather bags, legendary silk scarves, and other accessories and clothes are mainstays for stylish Aixois.

Styled like a Manhattan loft, this concept store sells vintage and contemporary women's clothes, jewelry, shoes, and accessories, as well as everything from antique and furniture to street art. It also has a chic little café.

This deeply Provençal boutique, known for its beautiful cotton textiles and smart tailoring, has been dressing elegant men and women, kids, and cowboys, since 1938. The colorful prints are original 18th- and 19th-century designs from the manufacturer's archives. You'll also find a range of quality accessories, home goods, and fabrics sold by the meter.

A curated selection of sophisticated, superchic European-designed clothes, shoes, scarves, jewelry, and accessories for women is displayed in a soaring 18th-century space.

This ultrachic concept store is the best boutique in town for original, up-to-the-minute French and European designer fashions, with a curated selection of clothing, shoes, accessories, perfume, and beauty products. There's also a selection of fabulous jewelry, including Gigi Clozeau’s coveted necklaces and bracelets.

All those famous, gorgeous Provençal fabrics can be found at Souleiado, made into scarves and tailored shirts, dresses, and skirts. There's also a selection of bags, shoes, and other accessories.

This well-stocked boutique has a good selection of clothing for men and women, as well as table linens and fabrics.

Since 1806 Souleiado has specialized in Indian-print cottons—all the rage in France since the 17th century—for the home, table, and women’s and men’s fashions and accessories. These irresistible colorful prints never go out of style.

This Marseille-based chain sells reliably chic sportswear in luscious colors. Mix-and-match separates include everything from sexy pencil skirts to jaunty peacoats and those long French scarves.

This French high-fashion chain features Bohemian-chic separates in luxurious fabrics—silk, velour, leather, and cashmere—all in dreamy colors.