Jesmond Hotel
This friendly family-run bed-and-breakfast is a great value given the location: it's only a short walk from the British Museum, Soho, and Covent Garden. Guest rooms won't win any design awards, but they're comfortable and clean. Breakfasts are tasty and filling, even if there's not much choice past the traditional full English breakfast. There's a small guest lounge and a pretty little garden out back—a nice touch for a B&B right in the center of town.