6 Best Sights in Jongno-gu, Seoul
We've compiled the best of the best in Jongno-gu - browse our top choices for the top things to see or do during your stay.
Cheongun Literature Library
Gwanghwamun Square
The large public square facing Gyeongbokgung Palace has long been a historical center of Seoul. After a renovation, the square doubled in size in 2022. Leafy trees, water fountains, and more pedestrian walkways now line the plaza, making this a sensible starting point for (or respite during) your adventures of the neighborhood. While here, admire its recently restored platform, once a stand for kings to communicate with the people that was later destroyed during Japanese occupation, plus two iconic statues, one of King Sejong and another of Admiral Yi Sun-sin. The U.S. Embassy is across from the square.
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National Folk Museum of Korea
The Gyeongbokgung Palace grounds are home to this museum dedicated to the traditional and present-day lifestyles of the Korean people. It's a great introduction to the culture and history of the country for first-time visitors, especially the captivating permanent exhibition that covers daily life in villages from the 17th to 20th centuries. There's also a rotating special exhibit; its past subjects have included folklore, makgeolli, and the history and development of towns such as Busan and Incheon. English-language docent tours occur twice a day on Mondays, Wednesdays, and Fridays, and once a day on Thursdays and Sundays. A café on-site sells snacks and sandwiches.
National Museum of Korean Contemporary History
Located across from Gyeongbokgung Palace, this free history museum not only displays documents and photos that chronicle the recent past of the city but also has some stunning views of the Gwanghwamun area from its 8th-floor rooftop garden. The museum has several permanent exhibitions spanning the years 1894 to the present day and is a good place to go to begin to understand the city's modernization, independence, and shift to democracy. English language guided tours are available for groups of five or more with advance reservation.
Sewoon Plaza
This historical, multipurpose building made its international debut as the filming site of the 2021 Korean TV drama Vincenzo. First built in 1968, it was the city’s first high-rise building for residential and commercial purposes and later housed tech and digital marketplaces. Despite talks of demolishing the centrally located structure, in 2017, the space was opened up to millennial entrepreneurs who’ve since opened cafés and boutiques alongside a few surviving mom-and-pop electronic goods shops. Don’t miss a small museum devoted to the space’s history on the third floor, have a coffee at Horangi Coffee, and check out the view of Jongmyo Shrine from the Plaza’s rooftop.