31 Best Sights in Jongno-gu, Seoul

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We've compiled the best of the best in Jongno-gu - browse our top choices for the top things to see or do during your stay.

Sewoon Plaza

Jongno-gu

This historical, multipurpose building made its international debut as the filming site of the 2021 Korean TV drama Vincenzo. First built in 1968, it was the city’s first high-rise building for residential and commercial purposes and later housed tech and digital marketplaces. Despite talks of demolishing the centrally located structure, in 2017, the space was opened up to millennial entrepreneurs who’ve since opened cafés and boutiques alongside a few surviving mom-and-pop electronic goods shops. Don’t miss a small museum devoted to the space’s history on the third floor, have a coffee at Horangi Coffee, and check out the view of Jongmyo Shrine from the Plaza’s rooftop.