32 Best Sights in Jongno-gu, Seoul

The Seoul Museum of History traces the growth of the nation from the stone-age to modern times. The main museum is divided into four areas—the Joseon Capital, the lifestyle, culture, and the development of Seoul. For children there are numerous interactive exhibits such as the floor-map of Seoul, Touch Hall, and the Education Hall. Also, the museum frequently hosts concerts, movies, and other events. While the museum is free, special exhibitions have a separate admission fee.

This historical, multipurpose building made its international debut as the filming site of the 2021 Korean TV drama Vincenzo. First built in 1968, it was the city’s first high-rise building for residential and commercial purposes and later housed tech- and digital-marketplaces. Despite talks of demolishing the centrally located structure, in 2017, the space was opened up to millennial entrepreneurs who’ve since opened cafes and boutiques alongside a few surviving mom and pop electronic goods shops. Don’t miss a small museum devoted to the space’s history on the third floor, have a coffee at Horangi Coffee, and check out the view of Jongmyo Shrine from the Plaza’s rooftop.