The Best Place to Shop in Marrakesh, Morocco

Background Illustration for Shopping

Marrakesh is a shopper's bonanza, full of the very rugs, handicrafts, and clothing you see in the pages of magazines back home. Most bazaars are in the souk, just north of Djemâa el Fna and spread through a seemingly never-ending maze of alleys. Together, they sell almost everything imaginable and are highly competitive. Bargaining here is hard, and you can get up to 80% discounts. So on your first exploration, it's often a better idea to simply wander and take in the atmosphere than to buy. You can check guideline prices in some of the more well-to-do parts of town, which display fixed price tags for every object.

There are a number of crafts and souvenir shops on Avenue Mohammed V in Guéliz, as well as some very good Moroccan antiques stores and designer shops that offer a distinctly modern take on Moroccan clothing, footwear, and interior decoration. These allow buyers to browse at their leisure, free of the souk's intense pressures. Many have fixed prices, with only 10% discounts after haggling. Most of these stores are happy to ship your purchases overseas. Bazaars generally open between 8 and 9 am and close between 8 and 9 pm; stores in Guéliz open a bit later and close a bit earlier, some breaking for lunch. Some bazaars in the medina close on Friday, the Muslim holy day. In Guéliz, most shops are closed on Sunday.

Souk des Teinturiers (Fabric and Wool Souk)

Medina Fodor's Choice

To get to the fabric and wool souk, use the Mouassine Mosque as a landmark, and keep the Mouassine fountain on your right while you continue until the street widens out with shops on either side. At the point where it branches into two alleys running either side of a shop selling handmade lamps and textiles, take an immediate sharp left turn. Follow that derb and look for the helpful word "teinturies" in spray paint and then head right. Souk des Teinturiers is also called Souk Sebbaghine. The main square for fabric dyeing is hidden down a little shimmy to the right and then immediately left, but anyone can (and likely will) direct you. Here you'll see men dipping fabrics into vats full of hot dye. Look up to see scarves and skeins of wool hanging all over, in individual sets of the same bright colors.

For the best view, head into the dyers' square and ask to be led into the boutique. A dyer can show you the powders that the colors come from. A lovely bit of magic involves the fact that green powder dyes fabric red; red powder dyes things blue; and yellow powder dyes things purple. Head up the steep stairs and onto the roof if you're allowed—a spectacular view of industry unfolds, with headscarves and threads of every color hanging up to dry in separate color blocks all over the rooftops.

Marrakesh, Morocco

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