14 Best Places to Shop in Fez, Fez and the Middle Atlas

Le Boutique du Jardin

Fodor's choice

At Le Jardin des Biehn’s bijoux boutique, contemporary Fassi designs—including handcrafted leather bags from Italian designer Alfred Berlin that use leather from the 11th-century tanneries, and handwoven blankets from Artisan Project, founded by Palestinian American Nina Mohammad-Galbert, who works with local weavers—sit side by side with vintage boucherouite rag rugs and classic caftans.


Fodor's choice

The city’s first concept store, in the heart of the medina, stocks the work of predominantly Moroccan or Moroccan-based designers who are breathing fresh life into ancient crafts. Expect to find stylish bags and accessories from Les Maures Collection, shoes from CEO, T-shirts from Rock da Kasbah, housewares from Ytto, and Km 13’s purses and jewelry made from recycled tires.  Fixed prices take the hassle out of haggling, too.

The Anou Cooperative

Fodor's choice

The first store from the award-winning Anou Cooperative showcases fair-trade shopping at its finest. Owned and managed by a group of more than 600 artisans from around Morocco, the cooperative was set up to cut out the middleman and give 100% of the price tag back to the makers. You can meet the artisans, try a workshop, or just shop till you drop for handcrafted rugs, jewelry, leather bags, ceramics, and more; then enjoy a mint tea on the rooftop terrace.

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ALC-ALIF English Bookstore

If you find yourself in the Ville Nouvelle, it’s worth dropping by Fez’s finest English-language bookstore, on the campus of the American Language Center. It’s a treasure trove of books about Morocco, from literature and language to culture and cooking. The store closes for lunch.

2, rue Ahmed Hiba, Fez, Fez-Meknès, Morocco

Aux Merveilles du Tapis

Hamid Hakim, proprietor of this carpet shop, gives an impeccably seasoned and erudite presentation of Moroccan rugs and carpets as well as the architecture and traditional life in a privileged Moroccan residence. This 14th-century palace has exquisite ceilings of carved cedar restored and enriched with olive oil. Mr. Hakim's assistants roll and unroll a large selection of rugs with great flair and precision while serving an excellent mint tea. Prices are steep and tough negotiating is required—don't feel pressured to buy unless you are comfortable with the price. The store is large enough to accept credit cards and ships rugs overseas—and they really do arrive.

22, Derb Sebaâ Louyet, near Pl. Seffarine, Fez, Fez-Meknès, Morocco

Coin Berbère

A family affair, this long-established carpet and antiques shop has been in the Bouzidi-Idrissi family for decades. Besides stocking tribal carpets in all hues and textures, from shaggy Beni Ourain to tightly woven kilims, the store carries ornate silver jewelry, Fassi pottery, silk caftans, and antique wooden doors. They can ship everything to your door, too.

Fondouk Chemmaine–Sbitriyine

These two adjoining 13th-century fondouks are dedicated to disappearing crafts, such as ornate Fassi embroidery, wooden hammam buckets, and fire bellows, making it easy to buy direct from the artisans. Then use the elevator and head to the roof terrace for stunning medina views. It's part of an ambitious project involving the Millennium Challenge Corporation, in which several long-abandoned fondouks—medieval inns built around a courtyard, where traveling merchants parked their animals on the ground floor, stored their goods, and slept upstairs—have been restored to their former glory, with soaring stone columns and fragrant cedarwood balconies. 

Sbitriyine, Fez, Fez-Meknès, Morocco

Herboriste Seddik

In this quaint shop, the shelves are stacked with herbs, spices, and all kinds of traditional beauty products such as argan oil, as well as flower extracts and medicinal plants. Ask for the ras el hanout spice mix to re-create Moroccan flavors at home. Cash is required for payment. 

15, rue Chouara, near Chouara Tannery, Fez, Fez-Meknès, Morocco

L'Art du Bronze

Hundreds of handcrafted bronze, copper, and silver objects, antique and new, are sold at affordable prices.

35, rue Talaa Sghira, Fez, Fez-Meknès, Morocco

Les Mysteres de Fes

Fez el-Bali

This small store is packed with fascinating pieces of jewelry, antiques, handmade objects, and furniture.

Maison de Broderie et de Brocard de Fès

Discover the intricate work of local embroiderers, including beautiful tablecloths and napkins.

2, Derb Blida, Fez, Fez-Meknès, Morocco

Place Seffarine

The picturesque Place Seffarine is the place for all things metal: bowls, boxes, candleholders, and ornate lamps. You can watch the artisans as they rhythmically hammer the copper and brass into shape outside their workshops. For a ringside seat, stop for a mint tea break at the Crémerie La Place.

Pl. Seffarine, Fez, Fez-Meknès, Morocco

Poterie de Fès

The famous blue-and-white Fassi pottery is made here. You can see how craftsmen mold, glaze, and paint plates, dishes, bowls, and all things ceramic, as well as piece together mosaics with classic zellij tiling. From Bab Ftouh, it's a 20-minute walk west or a petit taxi ride to the potters' quarter.

Fez, Fez-Meknès, Morocco

Terrasse de Tannerie

Shop for butter-soft leather bags, jackets, slippers, and poufs at this labyrinthine shop overlooking the tanneries. With enough time, you can get something made to order. Be sure to bargain hard.

10, rue Chouara, Fez, Fez-Meknès, Morocco