I am starting to look for hotel in London for a short stay in September and was checking booking.com to see what sorts of rates are running for my dates.

Just for curiosity I looked at the Sanderson -- a pretty posh/modern hotel in Fitzrovia north of Oxford Street and the hotel description included this:

"Westminster is a great choice for travelers interested in nature walks, shopping for makeup and chocolate."

Huh????

Your post intrigued me, so I googled:
http://en.wikipedia.org/wiki/City_of_Westminster

Apparently lots of parks in the area

Niche marketing.

Wonder who your fellow guests will be?

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Yes -- there are LOTS of parks in 'Westminster' -- which sort of covers about half of central London - everything from Regents Park to Big Ben. The Sanderson is just barely inside the eastern boundary of the big area . . . (Most visitors think of the area around Westminster Abbey/Parliament/St James's Park/Whitehall as "Westminster" - but it really covers a VAST area.

But I just thought that was a weird combination of things to highlight

Sanderson has had something of a niche as the industry canteen and London base for bits of the fashion industry: it's sort of next door to much of the Arcadia (= Topshop) management, and its last refurb was art directed by Philippe Starck.

"nature walks, shopping for makeup and chocolate." is the kind of cleverish thing many of the industry's glitterati would say - though that bit of Berners St is as far from Westminster's acres of open countryside as it's possible to be without actually being in Islington.

That's the kind explanation.

On the other hand, the hotel's holding company (Morgans Hotels) does struggle with English. "Multiple dining and cocktail offerings grace Sanderson," the website tells us. The company, it goes on, "creates a vibe that encourages our guests, who we call the Creative Class, to live every moment more intensely." Its other London operation is my first office.

Seriously up itself, in a way that only the toxic mix of New York ownership, the frock and ad industries and Philippe Bleeding Starck can contrive.

Well worth steering clear of.

If you put the phrase "Westminster is a great choice for travelers interested in nature walks, shopping for makeup and chocolate" (in quotation marks) into google it appears on a number of hotel listings to describe Westminster on websites run by booking.com.

Perhaps it's a generic term someone has come up with to describe Westminster, either as a joke or a bizarre algorithm.

What about "Westminster is a great choice for horse-riding, chicanery and jiggery-pokery".

My neighborhood: "for those who adore baseball, humidity, and frozen custard."

where I live - great for rain and green grass.

I feel encouraged to live this moment more intensely.

I checked on booking.com, you are correct. What a load of rubbish!

"with a healthy dose of wit and irony" tells us the hotel's website.

If this were a Lounge thread, we could all do little capsule quotes for our neighbourhoods.

I am currently looking out from the lanai of a family member's condo on the Intracoastal waterway in Delray Beach, Florida. Recommended for those who enjoy:
* shuffleboard
* twin 200 hp outboard engines and
* a nice bit of gold fringe on a bathing dress

shopping for make-up? how big a tourist draw can that be?

I kind of like the chocolate part though...