Not having been to England since the World Cup, I couldn't be sure, but I bet you can still find the ones with the St. George Cross on them.

Alternatively, this might be the new model for WC 2006?

http://store.bigsoccer.com/item.jsp?...google_england

If it England shirts you want check out
http://www.the-fa.org/

and look at their shop

Jim

Nike Town on Oxford Circus(Man Utd,Arsenal,Leeds)Soccer Scene at the far end of Carnaby Street,Lillywhites on Piccadilly Circus ,as well as numberous Sports shops on Oxford Street.
Make sure you purchase the shirt for the forthcomong season and not last seasons(with an old sponsors logo or made by a different manufacturer)check out the Clubs website to see the latest shirts.

Your friend sounds like he want the national team shirt - which makes it easy for you. You should have no problem getting these in any sport shop.
Just ask for the "England home shirt" or "England away shirt".
They aren't cheap!

Another, slightly leftfield offering here...

Sportspages in Charing Cross Rd (by the side of Macari's music shop) sell TOFFS shirts (the old-fashioned football shirts), which are vintage versions of national and club shirts. Much nicer to wear than the polyester jobs.

Hi,
Just returned from London last night. Thanks to all who helped me with suggestions on where to buy this jersey. I purchased it at Soccer Scene on Carnaby Street. I also noticed that Debenham's Dept. Store had a nice selection for about the same price. 35 pounds.

Hi--my 15 year old niece has put in a request for me to pick up a soccer jersey for her brother when I am in London late October. Considering the comments about "last season's" jerseys etc.--what is the "in" soccer jersey or team to look for? Thanks!

Many of the top Premier League teams have new "kits" every year. It's a good business for them. So last years shirt may look different than this years shirt, but if it's the "real" thing, it really doesn't matter. They don't change that much. Most teams also put out 2-3 versions of the shirt, as in home shirt, away shirt and practice shirt.
The most popular teams are: Manchester United, Arsenal, Liverpool, Chelsea and Newcastle. If he is not a fan of any particular team any shirt from one of the above teams would be a good choice.
Very important - The licensed shirts(the real thing) will cost ~35BPs. The shirts you will see at the London street stalls that cost ~10BP are NOT the real thing. They are not even close to what the real shirt looks like. They may be the same color and have the team name on it, but that's about it.

And of course there is the England shirt which is always a good choice. That's the national team shirt and it also comes in 2-3 versions.

Have a great trip!

And jujst a note on the England shirt:

the white version is the "home" strip, and so the most instantly recognisable, but the red shirt is also very popular, as England wore the red version when they won the World Cup back in 66 (yes, it really was that long ago). So the red shirt has great sentimental value for the English.

You won't get this shirt at the Nike store, as Nike don't make it. They do, however, make the Arsenal and Manutd shirts, the 2 biggest clubs in English football.

England's national team's jerseys are made by umbro.

Their last design for the European Championships was really cool. They should be readily available at most sport shops. I don't think it makes a difference whether you opt for the red away version or the white home version.
Either will be a great souvenir!

Our family is heavily invested in football kit. I offer and secod the following advice. Soccer scene in London is the beast place to go. Lillywhites is second- I dislike it sice it was sold and is now like a Bob's store in the US. Piles of sports clothes (80% crap) with no room to move around. If you're looking for a specific team go on their web site and figure out exactly what you want. Then ask for it -"the most recent Arsenal away jersey. or The euro 2004 England kit........." Getting the real or authentic shirt is more important in Europe than in the US.

In the end ask your taxi driver where the best place and he'll probably have the best opinion!