A prime location, choice shops, and an aggressive marketing campaign have turned Alto Palermo into a popular destination. Giggly teenage hordes are seduced by its long, winding layout; ladies who lunch, conversely, are drawn to the cafés in its top-level food hall. The 150-plus shops are strong on local street-wear brands—including Bensimon and Bowen for the boys and Akiabara, Ona Sáez, Las Pepas, and Rapsodia for the girls. Check out Argentine trendsetters María
Vázquez and A.Y. Not Dead for way-out party clothes, and Kill for simple yet effective staples. Cristóbal Colón specializes in surfer- and skater-wear, while Cheeky has a great range of clothes for kids and babies. Paruolo, Sibyl Vane, and Lázaro are the best of the mall's many good shoe and handbag shops.