Fodor's Expert Review FAO Schwarz

Famed toy retailer FAO Schwarz lives on in full, fun swing at 30 Rock, occupying 20,000 square feet of prime Midtown real estate. Explore the Build-a-Bear Workshop, play with cars on a racetrack, learn magic tricks, and tickle the oversize keys of the walk-on piano keyboard—featured in the 1988 Tom Hanks movie smash Big. The store's iconic clock tower is here, too, along with its famous life-size toy soldiers, a zillion stuffed animals, and a rocket-ship centerpiece.