The Mercer

The Mercer Review

Owner André Balazs, known for his Chateau Marmont in Hollywood, has a knack for dating Hollywood starlets and channeling a neighborhood sensibility. Here it's SoHo loft all the way, though it's also a favorite crash pad for Tinseltown names. It's superbly situated in the heart of SoHo's myriad name-brand stores, although you wouldn't know it once you're inside the lobby, a minimalist oasis created by acclaimed French designer Christian Liagre. Most guest rooms are generously sized, with long entryways, high ceilings, and walk-in closets, but the lowest-priced rooms are a tight 250 square feet. Dark African woods and custom-designed furniture upholstered in muted solids lend serenity with sophistication. Some bathrooms feature decadent two-person marble tubs surrounded by mirrors. Downstairs is the always-happening lobby with 24-hour food and bar service for guests; Mercer Kitchen, and the submercer bar, with a separate entrance, is one of the city's hottest doors. Beware the inconsistent service, which runs from friendly to indifferent.