History and franchises can mix, as this 1920s-vintage hotel proves with its handsome faux-palm atrium lobby and sleep-conducive rooms. The place where Hemingway and Tennessee Williams both once entertained their muses, La Concha feels like a cool, mellow respite from the Duval bustle outside its door. The second-floor pool and green courtyard provide further escape, and from the seventh floor's The Top bar, you'll get the best overview of Key West. Rooms underwent a multi-million
dollar reno in 2012 and include plush bedding, laptop safes, and mini fridges.