Playa Norte (North Beach) is easy to find: simply head north on any of the north–south streets in town until you hit this superb beach. The turquoise sea is as calm as a lake here, though developers have arrived and the area no longer has a secluded feel. The small cove between Avalon Reef Club and the Caribbean is the nicest section. Although relatively shallow, the water flows directly from the open sea, making this protected area cool and clean. Play a game of beach
volleyball or enjoy a drink at one of the area's palapa bars, where wooden swings take the place of bar stools; Buho's is especially popular with locals and tourists, as $5 lounge chairs come with a free drink ticket. Lounge chairs and hammocks at Sergio's are free for customers, but to relax in front of Maria del Maria in a lounge chair will cost you $3. Na Balam charges a whopping $10 for one chair and umbrella. Amenities: food and drink; toilets. Best for: swimming.
Along the northern end of the island, Just before Avalon Reef Club at Calle Zazcil-Há, Isla Mujeres, Quintana Roo, 77400, Mexico