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Whether you go for Baroque antiques or cutting-edge fashion, the variety of goods available in Amsterdam’s boutiques, street markets, and concept stores is mind-boggling, and hunting for that special purchase akin to grand entertainment.
If you enjoy the thrill of the chase, explore the charming, mazelike streets of the Jordaan and The Nine Streets, in the Western Canal Ring, where you'll stumble upon a surprising number of vintage fashion boutiques, high-end denim brands, art galleries, local design outlets, and specialty-food stores.
For high-end shopping, Amsterdam's priciest street is the P.?C. Hooftstraat, in the Museum District–-affectionately called "the P.?C." (pronounced “pay say”). Porsches and Range Rovers are parked on the street, and many shop interiors mimic stately Dutch mansions, replete with marble floors, crystal chandeliers, and antique furnishings. Don't neglect the nearby Van Baerlestraat, Willemsparkweg, and Cornelis Schuytstraat, where you're likely to discover a hyperchic home accessory or premium investment piece for your wardrobe. At the other end of the scale, join the crowds on the Leidsestraat, Kalverstraat, Damrak, Rokin, and Nieuwendijk, where flagship stores, major chains, and department stores stand shoulder-to-shoulder with inexpensive fashion outlets and cheesy souvenir shops.
If that's all a bit too noisy and crowded, head to the Spiegelkwartier for a quieter, more refined shopping experience, with proportionately escalated prices. You’ll find elegant antiques shops whose beautiful displays include antique art, maps, furnishings, jewelry, and clocks. Collectors, museum curators, and antiques dealers routinely shop here for old Delft and Makkum treasures. If you have time, visit one of the daily outdoor markets: the bustling Albert Cuypmarkt in De Pijp is one of the oldest and best known. Be sure to explore the neighborhood’s many concept stores and hip indie boutiques as well, and make a pilgrimage to nearby Utrechtsestraat for its fantastic food, fashion, and lifestyle stores. There are lesser-known Sunday markets, like the organic Pure Markt at Frankendael Park and the Maker Market at De Hallen, or check out the Sunday Market and Neighbourfood Market at Westergasfabriek.
What began in the early '70s as an erotic magazine outlet has grown into reputedly the largest brick-and-mortar English-language book emporium on the continent. True to its name, the shop is American-owned, but the selection is broad and eclectic, running the gamut from crime fiction to New Age and Manga. Students, teachers, and senior citizens (on Monday only) receive a 10% discount with a valid ID.
Most department stores and toy shops in the Netherlands carry this iconic Dutch children's brand, which you may know as Miffy, but here, at one of only two shops in the country, you'll find every imaginable Nijntje product—clothes, books, toys, night-lights, toothbrushes, and more.
Casual, preppy threads for men, women, and children can be found here, along with home wares, toys, and toiletries. There are other locations in Centrum, Oud-Zuid, and the Eastern Canal Ring.
Established in 1841, this Dutch department store chain offers affordable fashion for the whole family, ranging from 100% organic cotton baby clothes to plus-size skinny jeans and recycled swimwear. There are always sales racks, and if you have the patience to paw through them, you may be rewarded with some discounted gems. The Damrak store is one of five in Amsterdam alone; for other locations, visit the website.
One of the Netherlands' most popular stores offers original and affordable own-brand household items, clothing, stationery, gardening tools, and bicycle equipment. Shelves are also stocked with other goodies cherished by the Dutch, such as smoked sausages, traditional candy (think cinnamon candy canes and salty licorice), and pink cream custard cakes. You could call it the Dutch equivalent of Target in that you walk in to buy one thing and leave with a lot more. See the website for other locations.
Head to this gem for wooden toys (the house specialty) for kids ages 12 and younger, pretty dollhouses and furniture, bright toy scooters, and animal-shape rockers.
This modern skating outlet stocks ice skates in all styles, from wintertime canal gliding to hockey, and is also the Netherlands' largest in-line skate shop. You'll find top brands such as Rollerblade, K2, Powerslide, Viking, Raps, Bauer, CCM, a large variety of noren, the most popular style of speed skates for adults, as well as training skates for children.
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