Amsterdam Sights


Heineken Experience

Heineken Experience Review

Founded by Gerard Heineken in 1864, the Heineken label has become one of the world's most famous (and popular) beers. It's no longer brewed here, though you'll see at times that the Heineken horse-drawn dray still clip-clops across town heavy with its kegs. The original brewery has now been transformed into the "Heineken Experience," an interactive center that offers tours of the facilities. Everything from vast copper vats to beer-wagon shire horses are on view, and if you've ever wanted to know what it feels like to be brewed and bottled, the virtual reality ride "Brew U" will clue you in. Others may want to exercise their privilege of drinking multiple beers in a very short time. (Note: this tour is open only to visitors over the age of 18.)

    Contact Information

  • Address: Stadhouderskade 78, The Pijp, Amsterdam, 1072 AE | Map It
  • Phone: 020/523–9222
  • Cost: €17 (€15 online)
  • Hours: Daily 11–5:30 (June–Aug. 10:30–7)
  • Website:
  • Location: The Pijp
Updated: 08-27-2012

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