Futuristic, minimalistic—call it what you like, but this hip five-star hotel has been a byword for inner city cool since its opening in 2001. On a side street near the opera, SIDE stands out from the rest of the crowd not because of its exterior, which is rather bland, but because of what's on the inside. Guests are greeted by a soaring, glass-paneled atrium and sleek, space-age interiors decorated with brightly colored cubes and pebble-shape furniture, all designed
by the Milanese maestro Matteo Thun. The hotel's popularity with its business clientele and local fashionistas is enhanced by its excellent cocktail bar and eatery restaurant, which many claim does the best dry-aged beef in town.