6 Best Shopping in Nimes, Provence

Where else should you buy blue jeans but in the birthplace of denim? Guillaume Sagot's hand-cut options for men and women are not only of supremely elegant cut and fit, but they're also sustainably produced, a rarity for denim. Made using 17th-century weaving techniques, the fabric is soft yet durable, so this chic boutique-atelier draws fashionistas from near and far.

With more than 100 stalls, Nîmes's central covered market is an excellent spot to grab a quick bite while stocking up on all the area's gastronomic specialties: crisp PDO (Protected Designation of Origin) picholine olives and olive oil, anchoïade (a heady mix of anchovies crushed with garlic and olive oil), Pélardons goat cheeses from nearby Cévennes, and Costières de Nîmes wines. For deeply satisfying regional cuisine—think brandade de morue (salt cod gratin) or taureau (bull's meat) with Camargue rice—and the convivial company of locals, head to Halles Auberge, which is open daily for lunch.

This permanent covered market is at the heart of the city and puts on a mouthwatering show of olives, fresh fish, cheeses, and produce.

This deeply Provençal boutique, known for its beautiful cotton textiles and smart tailoring, has been dressing elegant men and women, kids, and cowboys, since 1938. The colorful prints are original 18th- and 19th-century designs from the manufacturer's archives. You'll also find a range of quality accessories, home goods, and fabrics sold by the meter.

The longtime local favorite boulangerie–patisserie is the best place to buy yet another of Nîmes's many specialties: the jaw-breaking croquant, a confection made with roasted almonds and caramelized sugar.

All those famous, gorgeous Provençal fabrics can be found at Souleiado, made into scarves and tailored shirts, dresses, and skirts. There's also a selection of bags, shoes, and other accessories.