While you won't see this name much, it is the official name for the area on Moorea's northwest corner with the biggest concentration of hotels, restaurants, boutiques, and other shops strung along the main road, or just off it toward the lagoon. Moorea residents like to say there isn't really a main town on the island at all, but Tiahura seems the closest thing to it as far as tourists are concerned. It extends into Hauru Point. The focal point is the Le Petit Village
shopping center, a pearl shop, a bank, souvenirs stores, and an Internet café.