This little town fits the stereotype of a sleepy South Seas port with market stalls lining the road, men fishing from the wharf at sunset, and a few shops and restaurants here and there. However, expect a bit of a traffic jam outside the Fare Super Nui, the island's only supermarket, and a big one at that. There are two parts to Fare: the busy quay or port, which is reached by turning off the main island road, and other businesses, such as the post office, bank, Europcar,
pharmacy, restaurant, and Catholic church, which are strung out along the main road for half a mile or so. The quay is the place to watch brilliant sunsets over the distant isles of Tahaa and Bora Bora and pull up a stool to dine at the roulottes (food trucks) that open around 6 pm.