Fodor's Expert Review Musée Municipale du Patrimoine Amazighe

Agadir's municipal museum celebrates the Amazigh heritage of the region with collections of photography, jewelry, artifacts, and local handicrafts, as well as temporary exhibits. It's worth a visit to learn about the symbolism seen in Amazigh carpets and jewelry; there's also information about the Igouder (plural of agadir, a communal granary) of the local villages. If you're lucky, an English-speaking intern may be on hand to guide you around.