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Restaurants in coastal towns tend to be of the rustic beach-café sort, and predictably serve lots of seafood. For a change of taste, visit Ubatuba and these three neighborhoods in or near São Sebastião—Maresias, Boiçucanga, and Camburi—where you can find good pizzerias and Japanese restaurants. In Campos do Jordão, a popular paulistano mountain retreat, you can find a Brazilian version of Swiss fondue (both the chocolate and the cheese varieties are delicious). In Serra Negra, you'll find typical countryside food, including lots of fresh meat and farm produce, as well as a vast range of local sweets, artisanal beers, and wine.
Located at the heart of Serra Negra, Serrana is a bakery that serves breakfast, light snacks, and also meals, as well as sharing platters. Grab a pao na chapa com saida de requeijão (grilled bread with Brazilian cream cheese) and coffee for breakfast here on a Sunday morning and sit at one of the tables outside to watch the hordes of motorcycling aficionados—they flock to Serra Negra on weekends from other cities on their amazing touring bikes.
