San Diego Shopping

San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods

east of Balboa Park known as North Park and South Park. Although downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.

Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.

Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.

Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.

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La Jolla 34

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Jewelry/ Accessories 36

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San Diego Shopping

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5&A Dime

  • Clothing

This popular men's clothing shop owned by a brother and sister features labels like Rich & Rude, Brixton, Dekline, Motor Union, and...

Adams Avenue Bookstore

  • Books/Stationery

Literature, history, philosophy, and theology are the specialties of this popular bookstore that carries used, rare, and out-of-print...

Africa and Beyond

  • Gifts/Souvenirs

This La Jolla art gallery has been selling traditional and contemporary African art for more than 25 years. Find Shona stone sculptures...

Aloha Sunday Supply Co.

  • Clothing

This carefully curated boutique with high ceilings and blonde-wood accents carries no Billabong or Quicksilver, but make no mistake,...

Architectural Salvage of San Diego

  • Household Items/Furniture

If you have any interest in home design and renovation, this shop that specializes in reusing old materials should be top of your list.

Ascot Shop

  • Clothing

The classic Ivy League look is king in this traditional haberdashery that sells menswear by Hugo Boss, Robert Talbott, and Peter Miller.

Azzurra Capri

  • Clothing

Walking into this white shop with blue trim will transport you instantly to Italy's stylish and sophisticated Amalfi Coast. Inspired...

Bay Books

  • Books/Stationery

This independent bookstore is the spot to sit, read, and sip coffee on an overcast day by the sea. Great for international travelers,...

Bazaar del Mundo Shops

  • Shopping Centers/Malls

With a Mexican villa theme, the Bazaar hosts riotously colorful gift shops such as Ariana, for ethnic and artsy women's fashions; Artes...


  • Shoes/Luggage/Leather Goods

Minimalist decor provides a perfect backdrop for the wild colors and patterns featured on original sneakers from Adidas, Nike, Vans,...


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