Los Aguachiles
This upscale seafood taquería is an anchor of Playa's alternative culinary scene, an in-the-know spot for lunch or dinner that reimagines tacos sautéed in olive oil and topped with cucumber or strawberry-habanero salsa. Local favorites include shrimp tacos with "black gold" (beans), fish ceviche with green salsa, and fish tacos wrapped in your choice of corn tortilla, flour tortilla, or a giant leaf of Bibb lettuce. If you're not into spicy food, be careful with the house specialty aguachile. You'll find a second location on Avenida Constituyentes; there's also one in Tulum and another in Cancún.