Located 20 minutes south of Playa del Carmen and 20 minutes north of Tulum, Xpu-Há is the perfect base to relax and get away from the crowds. The beach is startling white, with soft clean sand that is raked by the few boutique hotels and villas that dot the shores. Other than the Catalonia Royal Tulum, you won’t find sprawling resorts taking over the area. But this stellar stretch has recently brought in several beach clubs and restaurants, which means this hush-hush haven is now officially on the map.

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Fodor's Cancún & The Riviera Maya: With Tulum, Cozumel, and the Best of the Yucatán

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