Ajijic has narrow cobblestone streets, vibrantly colored buildings, and a gentle pace—with the exception of the considerably trafficky main highway through the town's southern end. The foreign influence is unmistakable: English is widely (though not exclusively) spoken, and license plates come from far-flung places like British Columbia and Texas.

The Plaza Principal (also known as Plaza de Armas) is a tree- and flower-filled central square at the corner of avenidas Colón and Hidalgo. The Iglesia de San Andrés (Church of St. Andrew) is on the plaza's north side. In late November the plaza and its surrounding streets fill for the saint's nine-day fiesta. From the plaza, walk down Calle Morelos (the continuation of Avenida Colón) toward the lake and peruse the boutiques. Turn left onto Avenida 16 de Septiembre or Avenida Constitución for art galleries and studios. Northeast of the plaza, along the highway, the hub of local activity is the soccer field, which doubles as a venue for concerts.

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