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The finest shops in historic Berlin, including the French department store Galeries Lafayette and the international luxury department store Department Store Quartier 206, are along Friedrichstrasse. And near Friedrichstrasse, Unter den Linden has a few souvenir shops and a Meissen ceramic showroom, while the area surrounding the picturesque Gendarmenmarkt is home to top fashion designers and many international brands.
In Mitte, the charming side streets of the Scheunenviertel area have become the true destination for serious fashion aficionados. The area between Hackescher Markt, Weinmeister Strasse, and Rosa-Luxemburg-Platz have pricey independent designers alongside groovy secondhand shops and a string of hip flagship stores by the big sports and fashion designer brands. Neue Schönhauser Strasse meets up with Rosenthaler Strasse on one end and curves into Alte Schönhauser Strasse on the other. All three streets are full of stylish and original casual wear. Galleries along Gipsstrasse and Sophienstrasse round out the mix.
SOTO is the name of the hip, fashion-forward area of Mitte, south of Torstrasse, filled with charming side streets and numerous fashion boutiques. So, it's appropriate that it's also the name of this boutique where you’ll find a mix of timeless and trendsetting menswear including brands like Norse Projects and Our Legacy, grooming products, and accessories ranging from cameras to lanyards.
The avant-garde street-wear brand out of Copenhagen stocks its Berlin annex with its eponymous line of bags, shoes, and clothing, with one store for men and a second next door for women. Also in-store are contemporary labels like Baserange, Comme des Garçons, and Neighborhood.
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