Des Petits Hauts
This poetic brand charmed its way into the local fashion idiom with chic yet beguilingly feminine styles. Fabrics are soft, and styles are casual with a tiny golden star sewn into each garment for good luck.
Nothing, but nothing, can push you into the current of Parisian life faster than a few hours of shopping. Follow the lead of locals, who slow to a crawl as their eyes lock on a tempting display. Window-shopping is one of this city's greatest spectator sports; the French call it lèche-vitrine—literally, "licking the windows"—which is fitting because many of the displays look good enough to eat.
Store owners here play to sophisticated audiences with voracious appetites for everything from spangly flagship stores to minimalist boutiques to under-the-radar spots in 19th-century glass-roofed passages. Parisians know that shopping isn't about the kill, it's about the chase: walking down cobblestone streets looking for items they didn't know they wanted, they're casual yet quick to pounce. They like being seduced by a clever display and relish the performance elements of browsing. Watching them shop can be almost as much fun as shopping yourself.
And nowhere is the infamous Parisian "attitude" more palpable than in the realm of fine shopping—the more haute the more hauteur.
Parisians are a proud bunch, and they value decorum. So dress to impress—and remember your manners. You must say bonjour upon entering a shop and merci, au revoir when leaving, even if it's to no one in particular. Think of it more as announcing your coming and going. Beyond this, protocol becomes less prescribed and more a matter of good judgment. If a salesperson is hovering, there's a reason; let him or her help you. To avoid icy stares, confidence and politeness go a long way.
As for what to buy, the sky's the limit in terms of choices. If your funds aren't limitless, however, take comfort in knowing that treasures can be found on a budget. And if you do decide to indulge, what better place to make that once-in-a-blue-moon splurge? When you get home and friends ask where you got those to-die-for shoes, with a shrug you'll casually say, "These? Oh . . . I bought them in Paris."
This poetic brand charmed its way into the local fashion idiom with chic yet beguilingly feminine styles. Fabrics are soft, and styles are casual with a tiny golden star sewn into each garment for good luck.
This popular chain for women champions casual French fashions with a romantic feminine touch, from angora sweaters in sorbet colors to lightweight linen T-shirts. Everything from snazzy sneakers to scarves, bags, and belts is chic and top-quality. The boutique's soft, comfy jeans are especially sought after.
Dolce & Gabbana offers a sexy, young-Italian-widow vibe with a side of moody boyfriend. Svelte silk dresses, sharply tailored suits, and plunging necklines are made for drama. Women's clothes are at the Avenue Montaigne location; men's are at 3 rue Faubourg St-Honoré.
This cashmere shop provides stylish Parisians with luxury cashmere in every color, style, and weight; yarns range from light as a feather to a hefty 50-ply for the jaunty caps. The store caters to men and women (there are some kids' models, too). Styles are updated seasonally yet tend toward the classic.
Here you'll find flattering, of-the-moment styles from Greek designer Erotokritos Antoniadis, who expresses a unique Parisian chicness through comely silhouettes with expertly tailored separates in beautiful seasonal colors. The collections include women’s and men's ready-to-wear items and accessories.
Don't let the chaos at Free 'P' Star discourage you—there's gold in them there bins. Determined seekers on a budget can reap heady rewards, at least according to the young hipsters who flock here for anything from a floor-sweeping peasant skirt to a cropped chinchilla cape. A second Marais branch at 61 rue de la Verrerie is equally stuffed to the gills.
The flagship store features an understated collection of contemporary French-made clothes and accessories for men and women that emphasize quality fabrics, classic style, and cut over trendiness. You'll also find a handpicked collection of exclusive collaborations with cutting-edge French brands (like sleek leather-and-suede booties by Avril Gau for FrenchTrotters), as well as FrenchTrotters' namesake label and a limited selection of housewares for chic Parisian apartments.
This is a go-to address for top-quality Parisian fashion staples that always look of-the-moment but have the lasting power to remain stylish season after season. Ready-to-wear separates in silk, cotton, wool, cashmere, and leather come in pleasing prints and chic solids that look great on women of all ages. Look for standout leather jackets and well-priced accessories.
These functional, beautifully designed, and highly flattering separates in neutral tones and toned-down sherbet colors rival the Row for wearability and price. The Shanghai-based brand scours the earth for the most exquisite luxury fabrics for their frankly gorgeous separates, whose classic minimalist designs in top-quality cashmere, wool, silk, and cotton never go out of style.
The clothes from this full-fledged design star rock out bohemian French stylishness. The separates skim the body without constricting: look for layered miniskirts, loose peekaboo sweaters ready to slip from a shoulder, and super full-length shearling vests to pair with slouchy boots. The secondary line, Étoile, offers a less expensive take.
This Rue de Sevigné boutique is Paris's touchstone for edgy, up-to-the-second styles. L'Eclaireur's knack for uncovering new talent and championing established visionaries is legendary—no surprise after 30 years in the business. Hard-to-find geniuses, like leather wizard Isaac Sellam, coexist with luxe labels such as Ann Demeulemeester, Jil Sander, and Maison Margiela.
L'Habilleur is a favorite with the fashion press and anyone looking for a deal. For women, there's a great selection from Harley of Scotland, Wax London, and Henrik Vibskov. Men can find elegant suits from Scandinavian designers.
Embodying easy Italian style, Loro Piana created handmade accessories and exquisite cashmere that were so popular, they branched out into irresistible, classic separates in luxury fabrics with a delicious frisson of trendiness. Everything here is swoon-worthy, especially the prices, which are in the stratosphere.
This famously elusive Belgian designer has earned a devoted following for his avant-garde styling and his innovative technique, from spiraling seams to deconstructed shirts.
Wearing a Majestic cashmere-cotton blend T-shirt, dress, cardigan, or blazer is like spending the day cocooned in your favorite jammies. Fans have been known to buy five pairs of the silky-soft leggings in one go, just to be sure they never run out. The fact that you'll look totally stylish is the icing on the cake.
Marni started out as a little Italian label that put a quirky spin on classic styles, employing retro-ish prints and colors (think citron yellow or seaweed green) and funky fabrics (such as rubberized cotton and filmy silks). Now it has evolved into a major player on the edgy fashion scene. Each season has something new to say—whether it's an inventive take on bold ethnic prints, ingenious knits, or eloquent color schemes. Sought-after shoes and jewelry never make it to sale time.
This Faubourg St-Honoré boutique dispenses with Miu Miu's Modernist ethos in favor of a Neo-Baroque sensibility—and it influences everything from the velvet wallpaper to, perhaps, a lavish pair of ruby slippers. Although the shoes and accessories scream glitz, the clothes still have a sleek refinement, with the designer's notorious tension between minimalism and opulence.
The jury's still out on the elevation of the duo behind the menswear label Rushemy Botter and Lisi Herrebrugh to the helm of the women's line, which debuted in spring 2019. Ricci’s airy white-on-white Avenue Montaigne boutique is one of Paris's dreamiest, and high on the must-visit list. Expectations are high for the Dutch team, who are sure to introduce some streamlined tailoring into this resolutely feminine house.
Prada spins gold out of fashion straw. Knee-length skirts, peacock colors, cardigan sweaters, geometric prints: the waiting lists cross continents. Shoes, bags, and other accessories for men and women perennially become cult items.
Rick Owens expertly finessed the jump from L.A. rock-star chic to Paris offbeat elegance. Lately defined more by glamour than grunge, his lush fabrics and asymmetrical designs have evolved to a new level of artistry—and wearability. Owens still loves a paradox (shrouding while revealing) and mixes high luxury with a bit of tooth and claw. You'll also find shoes, furs, jewelry, and accessories.
The Marais's newest concept store is devoted to the sustainable and the selective, in a space that delivers the best in Parisian fashion (including small Parisian labels and limited editions) and beauty lines, along with a chic little café for a nice lunch or coffee and an art gallery. Look for the all-natural, made-in-France beauty lines Estampe and La Crème Libre all-natural face-care products.
Created near the chilly coast of Normandy, this company of "master spinners" has been making quality fishermen's clothes since 1889. Once family-owned, it was bought out by a devoted team of skilled employees, and the majority of their items are still made in France. The wool nautical sweaters and sailor caps are built for warmth and wear, and the striped, long-sleeve Breton T-shirts are classic French.
Anthony Vaccarello has calmed the waters at Saint Laurent with an assuredness and sleight of hand that fashion editors appreciate more every year. His recent collections have inspired the kind of praise that marks a sea change in fashion, dispensing with the rock 'n' roll glitz and overt sexiness for something less rebel-with-a-cause and more timelessly elegant. Silver evening gowns shimmer like water, and oversized suits are cut to revive movie-star glamour worthy of Katharine Hepburn. At this austere flagship store, done all in chrome and marble, you'll find ready-to-wear items (think leggings, cropped leather jackets, exquisite trenches in satin, cashmere, or leather, and bias-cut evening dresses and gowns) and all the brand's coveted accessories and jewelry, too.
Designer Emma François's main inspiration is traveling to faraway places, where she picks up ideas for the textures, prints, and colors of her versatile collection of fashion staples for women. Separates range from neutral basics—a lace inset top or camisole, a wraparound jumpsuit, a knitted cape—to brilliantly colored or natty print sweaters, trousers, blouses, and blazers. The collection is completed with a gently priced line of shoes, boots, scarves, and accessories. The Rue de Charonne concept store, the largest of her Paris shops, also has a gallery featuring the work of French artists and artisans and a selection of handmade textiles, housewares, and jewelry.
When Spree first opened, its mission was to give young designers a venue; it has since branched out to include fashion elites like Comme des Garçons, Isabel Marant, Golden Goose, and Christian Wijnants. The expertly chosen inventory seems almost curated. A great selection of accessories and jewelry, along with cool furniture and a revolving exhibition of artwork by international artists, complete the gallery feel.
If you're nostalgic for the days of Studio 54, sashay over to Studio W, where a rare Loris Azzaro gold-chain top or a plunging Guy Laroche beaded couture dress in crimson mousseline has Liza and Bianca written all over it. With plenty of jewelry, shoes, bags, and even gloves to match, this elegant boutique is a must-see for fashion divas who don't mind spending a little more for sublimity.
The bases are all covered here, when it comes to that coveted French élan: sleek designs, excellent quality, luxe fabrics, and prices well within the stratosphere. With styles that vie with the high-profile designers, and accessories to match, this label is an established, chic Parisian's wardrobe essential.
Zadig & Voltaire rocks the young fashionistas by offering street wear at its best: racy camisoles, cashmere sweaters in gorgeous colors, cropped leather jackets, and form-fitting pants to cosset those tiny French derrieres. Branches abound in every chic corner of Paris.
Here you'll find new unsold stock from last season. There's a great selection of beautiful cashmere sweaters, silk slip dresses, rocker jeans, and leather jackets, all in their signature luscious colors, for 33%–60% off.