London Travel Guide

London Shopping

James Smith & Sons Ltd.

  • 53 New Oxford St. Map It
  • Bloomsbury
  • Jewelry/Accessories
  • Fodor's Choice

Published 08/20/2030

Fodor's Review

This has to be the world's ultimate umbrella shop (it is definitely Europe's oldest), and a must for anyone interested in real Victorian London. The family-owned shop has been in this location on a corner of New Oxford Street since 1857 and sells every kind of umbrella, parasol, cane, and walking stick imaginable (including some containing a small flask or a corkscrew, or that fold out into a seat). The interior is unchanged since the 19th century; you will feel as if you have stepped back in time. Umbrellas range from about £40 for a folding umbrella to more than £265 for a classic man’s umbrella with a carved animal-head handle and thousands for bespoke items. If the umbrella prices are too steep, there are smaller accessories like a horn shoehorn or letter opener that make perfect gifts.

Shopping Information


Hazelwood House, 53 New Oxford St., London, Greater London, WC1A 1BL, England

Map It



Shopping Details:

  • Closed Sun.

Published 08/20/2030


Book A Trip



  • CARS

Map View