There's no getting away from it. With two world-famous department stores, Harrods and Harvey Nichols, a few hundred yards apart; numerous boutiques selling the biggest names in international luxury and expensive jewelry; and people-watching including viewing street racers in Maseratis—London’s wealthiest enclave will appeal most to those who enjoy conspicuous consumption.
Posh Sloane Street is lined with top-end designer boutiques such as Prada, Dior, and Tods. If it all starts to become a bit generic (expensive generic), Beauchamp Place (pronounced "Beecham") is lined with equally luxe one-off boutiques, which tend to be more distinctive and less global.
Knightsbridge is located to the east of Kensington, bordered by Hyde Park on the north and Pont Street just past Harrods on the south.