PHOTO: Zetter Townhouse Marylebone

The Hippest Hotels in London

Toby Orton | January 26, 2018

Whether constantly evolving and shifting to trends or staying true to timeless style that’s always in vogue, London’s hip hotels are a mixed bunch. One thing that they all have in common is the ability to appeal to the cool hunters who like a dose of chic style with their accommodation. From the budget hotel that saves you money with style to the eccentric old English townhouse with a difference, here are five of London’s hippest boutique hotels.

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The Hoxton, Holborn

Why it made the list

Not renowned for its hip hotels, Central London’s cool points shot up with the arrival of the Hoxton Hotel’s Holborn location. A budget hotel disguised as an ultra-hip, boutique style haven, the Hoxton is the place for image-conscious creatives who want to bed down in the heart of the West End. So hip that rooms can even be rented by the hour—so on trend—the hotel also has a stylish drinking and dining scene that attracts guests and non-guests alike.

The Hoxton Hotel Holborn brings the creative cool of East Lo Read More


citizenM London Bankside

Why it made the list

Digital nomads and creative travellers will love the community feel to the CitizenM Bankside hotel. Stripping back on amenities like room service and other frills that guests don’t strictly need, the hotel directs all its input into curating a fun, contemporary space that looks somewhat like a thriving Scandi furniture showroom—in a hip way, of course.

High concept, high tech and supertrendy, the citizenM Banksi Read More


Artist Residence

Why it made the list

You don’t have to be arty to stay at the Artist Residence in Pimlico, you just have to appreciate the creative flair that launched the hotel’s signature style. A few nights here and you’ll leave inspired by the informal, rough and ready charm. True to its fun, informal approach, the pun-tastic cocktail menu in the basement cocktail bar proves even cheesy can be cool when done right.

As packed with character and charm as they come, this artsy Read More


Zetter Townhouse Marylebone

Why it made the list

Located within a grand townhouse in the refined neighborhood of Marylebone, the Zetter Townhouse is an eccentric boutique hotel with a kooky streak. A playful take on traditional style, the hotel is all four-poster beds, bold patterns and Tudor splendour. The bar—Seymour’s Parlour—also happens to be the creation of London’s cocktail king, Tony Conigliaro.

A gloriously warped version of a contemporary National Trust Read More


The Henrietta Hotel

Why it made the list

Gorgeous powder pink bathrooms, rich green velvet, gold and grey mid-century modern rooms and an intimate cocktail bar make the Henrietta one of London’s hottest new hotels. Owned and operated by the Parisian team behind the Experimental Cocktail Club, this foray into the world of hotels appeals to those with a penchant for immaculate design.

Style mavens and hip flaneurs will fit right in at the beaut Read More

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