Vienna

Upscale Vienna has gone über upscale as it debuts its brand new haut monde shopper’s delight, Goldenes Quartier, or Golden Quarter, in the heart of the heart of the Innere Stadt. The exclusive shopping area is on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof, where the five-star Park Hyatt hotel ope
Upscale Vienna has gone über upscale as it debuts its brand new haut monde shopper’s delight, Goldenes Quartier, or Golden Quarter, in the heart of the heart of the Innere Stadt. The exclusive shopping area is on the extension of the Kohlmarkt, between Tuchlauben, Bogne
Upscale Vienna has gone über upscale as it debuts its brand new haut monde shopper’s delight, Goldenes Quartier, or Gold

Upscale Vienna has gone über upscale as it debuts its brand new haut monde shopper’s delight, Goldenes Quartier, or Golden Quarter, in the heart of the heart of the Innere Stadt. The exclusive shopping area is on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof, where the five-star Park Hyatt hotel opened in 2014. Flagship stores such as Prada, Saint Laurent, Bottega Venetta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntnerstrasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb. On Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside of the city center. Much of this shop-heavy area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the new BahnhofCity Wien shopping mall (the refurbished Westbahnhof train station), it's peppered with such department stores as Peek & Cloppenburg, Gerngross, and La Stafa. Lindengasse, which runs parallel to Mariahilferstrasse, is bustling with young designers who sell their wares in little boutiques. The creativity continues on nearby Kirchengasse and Burggasse.

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  • 1. A. E. Köchert

    1st District | Jewelry/Accessories

    One of Vienna's purveyors to the imperial court, A. E. Köchert has been Vienna's jeweler of choice for nearly two centuries. Almost 150 years...Read More

  • 2. Albin Denk

    1st District | Ceramics/Glassware

    If you want to enter an old-fashioned interior that is little changed from the time when Empress Sisi shopped here, Albin Denk is the place...Read More

  • 3. Alt-Österreich

    1st District | Gifts/Souvenirs

    Are you looking for a vintage postcard, a hand-carved walking stick, a classic record, or even an old photograph of the Opera House from before...Read More

  • 4. Altwiener Christkindlmarkt

    1st District | Outdoor/Flea/Green Markets

    This festive season market is held on one of Vienna's biggest squares. ...Read More

  • 5. Am Hof

    Outdoor/Flea/Green Markets

    On Friday and Saturday from March to early November, an outdoor arts-and-crafts, collectibles, and flea market takes place on Am Hof. It's open...Read More

  • 6. Arcardia

    1st District | Music Stores

    In case you bump into Placido Domingo or Anna Netrebko, you can buy that picture postcard here so you can have it autographed. Arcardia, in...Read More

  • 7. Arnold's

    7th District/Neubau | Clothing

    This appealing boutique stocks a wide range of sought-after international brands and labels for urban fashionistas, like Happy Socks and Edwin...Read More

  • 8. Art Point

    7th District/Neubau | Clothing

    Russian designer Lena Kvadrat treats Viennese hipsters to cutting edge fashion, unveiling two collections each year. ...Read More

  • 9. Augarten

    1st District | Ceramics/Glassware

    The best china in town can be found at this flagship store, designed by Philipp Bruni, which has a sleek, modern design that shines a contemporary...Read More

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  • 10. Babette's

    4th District/Wieden | Books/Stationery

    More than 2,000 cookbooks from every corner of the world are piled on every conceivable space in Bernadette Wörndl's shop. Exotic aromas linger...Read More

  • 11. Bahnhof City Wien West

    6th District/Mariahilf | Shopping Centers/Malls

    The city's newest mall is located at the refurbished and restyled former Westbahnhof train station. Nearly 100 shops selling clothes, sporting...Read More

  • 12. Be a Good Girl

    7th District/Neubau | Clothing

    At this eclectic boutique in the Neubau district, shoppers will find a mix of books, accessories and clothes, and a wide range of brands, including...Read More

  • 13. Bel Etage

    1st District | Antiques/Collectibles

    This gallery has wonderful works by Josef Hoffmann, Dagobert Peche, and other Wiener Werkstätte masters, all of which entice onlookers to spend...Read More

  • 14. Berger

    1st District | Ceramics/Glassware

    Crafting made-to-order ceramics for his customers for 40 years, Herr Berger has now been joined in the business by his daughter Lisa. How about...Read More

  • 15. Bisovsky

    7th District/Neubau | Clothing

    Haut couture and prêt-à-porter are by appointment only in Susanne Bisovsky's Neubau district studio. Email ahead for an appointment. ...Read More

  • 16. Bucherer

    1st District | Jewelry/Accessories

    For one of the finest selections of watches head to this store, where the gold- and diamond-jewelry selections are also top-notch. ...Read More

  • 17. Collins Hüte

    1st District | Clothing

    This is one of the best sources for such accessories as scarves, gloves, and hats, including wide-brimmed sombrero (for that glaring summer...Read More

  • 18. Danube Canal art and antiques market

    Outdoor/Flea/Green Markets

    From early May to late September, an outdoor art and antiques market springs up along the Danube Canal underneath the Salztorbrücke. The merchandise...Read More

  • 19. Dorotheum

    1st District | Antiques/Collectibles

    If you're looking for something truly special—an 18th-century oil portrait or a real fur, a rococo mirror or a fine silk fan, a china figurine...Read More

  • 20. Ebenberg

    7th District/Neubau | Clothing

    Using materials that are friendly to the earth and its inhabitants is an important principle for Laura Ebenberg, who, besides her own creations...Read More

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