73 Best Places to Shop in Vienna, Austria

Background Illustration for Shopping

As upscale as ever, Vienna remains an exclusive and high-end place to shop, even as young designers are raising their profiles and creating new ways to shop throughout the city. The Goldenes Quartier, or Golden Quarter, in the heart of the Innere Stadt, remains the most exclusive shopping area, located on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof. Flagship stores such as Prada, Saint Laurent, Bottega Veneta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can also stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntner Strasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb; on Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside the city center. Much of this area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the BahnhofCity Wien shopping mall, it's peppered with department stores like Peek & Cloppenburg, Gerngross, and s.Oliver. Neubaugasse, which runs into Mariahilferstrasse about halfway up, is bustling with young designers who sell their wares in little boutique shops. The creativity continues on nearby Lindengasse, Kirchengasse, and Burggasse.

Dorotheum

1st District Fodor's choice

The Dorotheum was the first imperial auction house, established in 1707 by Emperor Josef I as a pawnshop. Occupying the former site of the Dorothy Convent (hence the name), it has built up a grand reputation over the years. If you're looking for something truly special—an 18th-century oil portrait or a real fur, a Rococo mirror or a fine silk fan, a china figurine or sterling-silver spoon, an old map of the Austrian Empire or even a stuffed parrot—the best place to try and find it is Dorotheum, Vienna's fabled auction house. Have you ever wanted to see how the Austrian aristocracy once lived, how their sumptuous homes were once furnished? Well, don't bother with a museum—you can inspect their antique furnishings, displayed as if in use, for free, and without the eagle eyes of sales personnel following your every move.

The neo-Baroque building was completed in 1901 and deserves a walk-through (you can enter from Spiegelgasse and exit on Dorotheergasse) just to have a look, even if you only admire the gorgeous stuccoed walls and palatial interiors, or peek into the glass-roofed patio stocked with early-20th-century glass, furniture, and art. With more than 600 auctions a year, this has become one of the busiest auction houses in Europe. There are auctions held frequently throughout the week, though not Saturday, and it's closed entirely Sunday. And if you don't fancy bidding for something, there are sale areas on the ground and second floors where loads of stuff can simply be bought off the floor.

gabarage upcycling design

4th District/Wieden Fodor's choice

Old skis become coat stands, bowling pins turn into vases, traffic signs are transformed into lamps, and garbage bins find new lives as chairs here at the fabulously offbeat gabarage.

Herzilein Papeterrie

1st District Fodor's choice

This gorgeous paper shop is a joy to wander around. There is a lovely selection of paper products, but also cards, wrapping paper, small gifts, and leather goods. There's a second location (a 10-minute walk away) at Am Hof 5.

Recommended Fodor's Video

A. E. Köchert

1st District

One of Vienna's original purveyors to the Imperial Court, A. E. Köchert has been Vienna's jeweler of choice for nearly two centuries. In the 19th century, Emperor Franz Josef commissioned 27 diamond-studded stars for the Empress Elizabeth's legendary auburn hair. A new European trend was born, and today "Sisi's stars" are again fashionable after Köchert started reissuing them. Plus, if you're ever in need of a crown, Köchert will craft one for you.

Albin Denk

1st District

If you want to enter an old-fashioned interior that has changed little from the time when Empress Sisi shopped here, Albin Denk is the place. The shop is filled with glass cases holding everything from armies of kitsch porcelain figurines to modern glassware and ceramics.

Bräunerstrasse 3, Vienna, 1010, Austria
01-512–4439

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Alt-Österreich

1st District

Are you looking for a vintage postcard, a hand-carved walking stick, a classic record, or even an old photograph of the Opera House from before the war? Head to Alt-Österreich—its name translates as "Old Austria"—and you'll find that this treasure trove has just about everything dealing with that time-burnished subject.

Himmelpfortgasse 7, Vienna, 1010, Austria
01-512–1296

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Altwiener Christkindlmarkt

1st District

This festive seasonal market is held on one of Vienna's cozier squares.

Am Hof

1st District

On Friday and Saturday from March to early November, a small outdoor market with arts, crafts, and collectibles takes place on Am Hof. It's open 10 am to 6 pm.

Am Hof, Vienna, 1010, Austria

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Anukoo

1st District
Fair-trade fashion is the philosophy behind Anukoo. The designs here are fresh, and only organic material is used in the relaxed dresses, T-shirts, trousers, and more.
Lichtensteg 1, Vienna, 1010, Austria
01-5352886

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APA-TO

6th District/Mariahilf

This tiny high-end shop features curated goods from Austrian and international designers, and has a café with nice desserts, too.

Hofmühlgasse 25, Vienna, 1060, Austria
676-70–33–059

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Art Point

7th District/Neubau

Russian designer Lena Kvadrat treats Viennese hipsters to cutting-edge fashion, unveiling two collections each year. The shop sells shoes, bags, and accessories from international brands as well.

Neubaugasse 35, Vienna, 1070, Austria
01-522–0425

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Augarten

1st District

The best china in town can be found at this flagship store, designed by Philipp Bruni, which has a sleek, modern design that shines a contemporary light on the traditional side of historic porcelain products.

Spiegelgasse 3, Vienna, 1010, Austria
01-512–1494

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Babette's

4th District/Wieden

More than 2,000 cookbooks from every corner of the world are piled on every conceivable space in this warm and cozy shop. Exotic aromas linger in the air; Babette’s also operates a spice factory and the shelves are packed with evocative spices and blends from all over the world. Cooking classes are also available; call to enquire about an English class.

Schleifmühlgasse 17, Vienna, 1040, Austria
01-585–5165

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Bel Etage

1st District

This gallery specializes in Viennese Jugendstil with furniture and accessories, but also has an impressive selection of paintings by Austrian artists and small collections of watches and silverware. There's a second location at Dorotheergasse 12, a 10-minute walk away.

Berger

1st District

Crafting made-to-order, handmade ceramics for his customers for 40 years, Herr Berger has now been joined in the business by his daughter Lisa. Here you might find a handcrafted ceramic stove made to measure for your Alpine chalet, or a decorative wall plate blooming with a hand-painted flowering gentian.

Weihburggasse 17, Vienna, 1010, Austria
01-512–1434

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Bisovsky

7th District/Neubau

Haute couture and prêt-à-porter are by appointment only (email or phone ahead) in Susanne Bisovsky's Neubau district studio.

Seidengasse 13/6, Vienna, 1070, Austria
01-119–140–22

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Bocca Lupo

2nd District/Leopoldstadt
This luxury boutique features vintage fashion by well-known designers. See if you can track down a classic Hermès scarf, Louis Vuitton purse, or a fabulous, new-to-you cocktail dress.
Döblinger Hauptstrasse 60, Vienna, 1190, Austria
01-367–40–82

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Bucherer

1st District

For one of the best selections of watches head to Bucherer, a famous Swiss watch store, where the gold- and diamond-jewelry selections are also top-notch.

Buchhandlung Morawa

1st District

This could be the best-stocked bookstore in Vienna, with titles on everything under the sun. Thankfully, help is always at hand to help you find what you're looking for. The magazine and newspaper section is particularly impressive.

Wollzeile 11, Vienna, 1010, Austria
01-51–37–51–34–50

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Calienna

7th District/Neubau

This green oasis is a refreshing stop, even if plant shopping isn’t on your list. Calienna is a shop, café, gallery, and creative workshop; their main business is plants, but they also sell books, curated items, and lovely coffee drinks. They also have a live music series with musicians playing in their plant paradise.

Neubaugasse 68, Vienna, 1070, Austria
06-676–493–9609

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Callisti

1st District
Chic and avant-garde, the designs here have a definite biker's edginess with a fair amount of leather on many items. The womenswear brand is all made by Austrian designer Martina Mueller Callisti.
Weihburggasse 20, Vienna, 1010, Austria
676-301–301–0

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Collins Hüte

This is one of Vienna's most historic and best sources for such accessories as scarves, gloves, and especially hats, from modern creations to traditional Austrian felt and feather hats.

Consches

6th District/Mariahilf

This eco-conscious, Austrian fashion label doesn’t do collections but produces the same clothing items in different fabrics, warmer for winter, lighter for summer. The designs are comfortably casual with a limited stock of each item made.

Theobaldgasse 14, Vienna, 1060, Austria
677-610–68605

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Die Werkbank

7th District/Neubau

This small shop has a bold concept: absolutely everything at Die Werkbank is completely handcrafted. From contemporary furniture to jewelry and ceramics, something truly memorable will be discovered by any shopper who stops by to browse.

Breite Gasse 1, Vienna, 1070, Austria
65-05–24–81–36

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EbenBERG

7th District/Neubau

Billing itself as an ethical concept store, EbenBERG combines the designs of Laura Ebenberg with a carefully crafted lineup of other sleek designers who share her vision of using organic and fair-trade materials.

Neubaugasse 4, Vienna, 1070, Austria
01-15–28–72–26

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Ernst A. Haban

1st District

This small shop might be hard to find (look for the Tissot sign), but once you do, you'll find a large watch selection. The shop also specializes in jewelry design, especially pearls and diamonds.

Femme Maison

9th District/Alsergrund

Luxurious feminine fashion is the hallmark of Franziska Fürpass and Sia Kermani’s fashion studio.

Hahngasse 15, Vienna, 1090, Austria
650-361–6682

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Ferrari Zöchling

7th District/Neubau

For those with a love of creative prints, Romana Zöchling’s label Ferrari Zöchling designs very eye-catching clothing. Sometimes bold, sometimes mellow, but always artistic, Romana collaborates with diverse Viennese artists in her collections.

Kirchengasse 27, Vienna, 1070, Austria
66-41–21–11–27

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Flo Vintage

4th District/Wieden

For pre-worn fashions, enter this vintage world extraordinaire. Here you'll find pieces from 1880 through 1980, which might include that pearl-embroidered Charleston dress you always wanted, or a fabulous antique kimono. Besides bags, shoes, and jewelry, there are also hats and even sheer silk stockings.

Schleifmühlgasse 15A, Vienna, 1040, Austria
01-586–0773

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Flohmarkt am Naschmarkt

6th District/Mariahilf

In back of the Naschmarkt, stretching along the Linke Wienzeile from the Kettenbrückengasse U4 subway station, you'll find the city's most celebrated flea market. It offers a staggering collection of items, ranging from serious antiques to plain junk. It's held every Saturday, rain or shine, from 6:30 am to around 2 pm.

Vienna, 1060, Austria

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