9 Best Places to Shop in Hoi An, The Central Coast

This off-the-peg, edgy fashion boutique stocks everything a fashionista could wish for and won't find anywhere else in Vietnam. The seasonal collections of clothes and accessories are designed by the in-house expat designer Ava, and crafted by Hoi An weavers, tailors, and leather makers.

If you love the design but don't like the color, you can choose from a bespoke selection of fabric; they'll run up a one-off design tailored to your preference.

From leather boots and silk scarves to high fashion dresses and corporate suits, Yaly Couture can re-create practically any designer item within two days. The shop's own designs have plenty of character and style, thanks to the owner's passion for workmanship. It is one of the most professional and ethical tailoring businesses in town, with the largest selection of high-quality fabrics. Find them at 47 Tran Phu, 47 Nguyen Thai Hoc, and 358 Nguyen Duy Hieu.

Wander through the labyrinth of vendors serving up freshly prepared Hoi An specialties including cao lau—a regional dish made with noodles, pork, and greens that can only be found in Hoi An—alongside a good range of other Vietnamese favorites like pho, banh zeo (savory pancakes), and bun bo hue. This is where the locals shop, so expect a lot of activity in some cramped quarters, especially if you arrive for early-bird specials. Once you've chosen your stall you are welcome to order dishes and fruit juices from other vendors who will bring them to your table. Prices are fixed and displayed, and the food vendors follow strict food hygiene rules, making this one of the best spots to sample a vast array of dishes normally only available on the street.

Wander past the vendors to find market stalls packed with local spices, coffee, the famous Quang Nam Chili jam, and cooking utensils, but be prepared to barter hard with the friendly yet business-savvy stallholders in this area of the market.

If it's custom shoes you're after, this is Hoi An's top destination for leather boots and sandals. After you select your design and material, the staff will take your measurements and have the item tailored within 24–72 hours. Then they will deliver it to your hotel or ship it directly to your home. Their motto is "No Like. No Pay," which they back up with a 180-day money-back guarantee, as well as a generous warranty of six months for shoes and one year for bags.

This funky little traders house on Nguyen Thai Hoc stocks a truly Hoi An–inspired collection of casual resort- and swimwear. Each fashion-forward piece is professionally printed and stitched in Vietnam. Hot Chili focuses on producing apparel, swimwear, and accessories made from a fusion between handmade art and screen printing technology.

While the city at large has garnered a reputation for its custom-made suits, Lana Tailor stands out among Hoi An's dozens of tailors because of its stylish selections and satisfaction guarantee (you won't be asked to pay until you see the finished product and are happy with it). Choose from a showroom of in-vogue dresses, suits, jackets, and skirts, and if you don't find what you're looking for, just show them a photo of it online and they'll make it within 24 hours. Choose from fabrics including leather, cotton, cashmere, and wool. Tailored dresses range from $45 to $85 in U.S. dollars, while suits cost between $79 and $200. Items can be shipped internationally for an additional fee.

Choose from a stunning range of high-quality jewelry designs, handcrafted locally by Quang Nam's finest artisans. Take your pick from a selection of intricate Vietnam-inspired pendants, earrings, bracelets, and rings, or tailor your own personal design from a selection of jade, turquoise, opal, amethyst, citrine, blue topaz, or freshwater pearls.

They can also reset and remold jewelry brought from home.

This small high-end, ethical slow fashion brand produces one-of-a-kind clothing and accessories made from premium and organic materials. Metiseko also sell quilts and home decor, all with lovely prints and fabrics, drawing inspiration from Vietnamese culture, folk traditions, and landscapes.

Feel GQ-worthy with a custom suit from this leading men's tailor, where jackets, suits, and coats are all made within 24 hours. Materials and fabrics are a cut above the other shops in Hoi An, and somehow Mr. Xe manages to get you a perfect fit on the first attempt—maybe because he and his staff are meticulous with measurements. A three-piece suit will set you back around $150; it's okay to haggle for the price.