While driving in Seoul is only recommended for the very experienced or very brave, tens of thousands of residents do it every day. However, keep in mind that traffic rules function more like suggestions and that traffic accidents are one of the leading causes of serious injury and death in Korea. Especially considering Seoul's extensive public transit system and cheap taxis, driving is not recommended.
Avis. 23--2 Yangjae--dong Seocho--gu, Seoul, Seoul. 02/575--2580; www.avis.com.
Hertz. 171--1 Samsung--dong Gangnam--gu, Seoul, Seoul. 02/344--38000; www.hertz.com.
Lotte Rent A Car. Shinwonvision Tower, 898 Hogye--dong Dongan--gu, 8th fl, Gyeonggi-do. 02/797--8000; www.lotterentacar.net.