4 Best Places to Shop in Myeongdong, Seoul

One of the best-known brands in young women’s fashion and makeup is Stylenanda, and its five-story flagship store in Myeongdong makes shopping a photo-worthy experience. In 2024, the space was renovated with an outer space theme and parts of the store were remade to recreate the experience of being in a spaceship. Popular products for purchase include their signature 3CE makeup and makeup accessories. Make a reservation ahead of time and you may be able to receive a free makeup retouch service, and don't forget to visit the fifth floor where there's \"a space casino\"–themed café.

Open since 1979, the Lotte Department Store is a major landmark in the area. Spanning fourteen floors and two buildings, the department store is known for their selection of cosmetics on the first floor and options for young women in their annex, Lotte Young Plaza. The department store also has a reputable food court and grocery shop on the basement level.

Vendors fill the streets of Myeongdong to sell viral snacks, bric-a-brac, and souvenirs. While it's difficult to predict which items will be trending at the time, visitors can expect large crowds, snacks with a dash of flair---think grilled squids, cheese skewers, and honey-filled pancakes---and niche products. It is more entertainment than it is a culinary affair, but it's still a worthwhile experience.

If you're on the hunt for K-beauty products, there are few better shops than Olive Young, South Korea's preeminent health and beauty store. This is the flagship of the brand, sort of a Sephora of Korea, which has several locations throughout the city. Expect to find lipsticks in every shade and face masks of every variety, and to overhear every language under the sun. It can be a tad overwhelming, but you may get more help than from other stores, since the staff generally understand some English.