97 Best Shopping in Morocco

Just opposite the Majorelle Garden, this funky concept store stocks a range of fashions and quirky crafts, jewelry, and souvenirs from hip young Moroccan and European designers all working in and inspired by Marrakesh.

This well-established shop has a magnificent array of Imazighen tribal rugs and antique carpets, and owner Mohamed Taieb Sarmi will painstakingly explain their origins and value. 

Walk through a nondescript passageway into a classic 19th-century riad and you'll find the Coopérative Artisanale des Marqueteurs, whose members have been turning out finely decorated boxes, ornaments, tables, and other furniture since 1948. Everything has a tag with the artisan's code number and reasonable fixed prices. At the end of the month, the craftspeople collect their income, and a small proportion goes to the upkeep of the building and the running of the co-op. You won't find tour groups here as guides get no commission, making it a tranquil place to stop and admire decades of craftsmanship.

Popular with the international jet set, the Khalid Art Gallery is a gorgeous riad full of the most sought-after Moroccan antiques, Jewish-Moroccan treasures, and Amazigh pieces. Owner Khalid speaks excellent English and is an authority on most of the art coming out of Marrakesh.

The highly respected Le Trésor des Nomades---often referred to just by the name of its owner, Mustapha Blaoui---extends over several floors and two adjacent properties. Here you'll find antique doors, lanterns, vintage tribal carpets, mats from Mauritania, Amazigh jewelry, and all kinds of crafted furniture, housewares, and textiles. It's so well-known that there is no sign over the door.

Shipping can be arranged for large purchases.

This regional handicrafts center is well worth a visit. There's a large courtyard where exhibitions are often held, a shop selling crafts at fixed prices, and an auditorium. Around the courtyard and upstairs are the workshops of local craftspeople as well as classrooms to teach young people these skills. Look out for the beautiful Azemmouri embroidery.

This riad turned art gallery and tearoom is filled with original artwork by owner Hassan Hajjaj who's known as Morocco's Andy Warhol. True to the artist's pop aesthetic, expect to find colorful portraits blending pop culture and the artist's own fashions. Smaller items include notebooks, posters, and upcycled lanterns made from sardine tins.

To get to the fabric and wool souk, use the Mouassine Mosque as a landmark, and keep the Mouassine fountain on your right while you continue until the street widens out with shops on either side. At the point where it branches into two alleys running either side of a shop selling handmade lamps and textiles, take an immediate sharp left turn. Follow that derb and look for the helpful word "teinturies" in spray paint and then head right. Souk des Teinturiers is also called Souk Sebbaghine. The main square for fabric dyeing is hidden down a little shimmy to the right and then immediately left, but anyone can (and likely will) direct you. Here you'll see men dipping fabrics into vats full of hot dye. Look up to see scarves and skeins of wool hanging all over, in individual sets of the same bright colors.

For the best view, head into the dyers' square and ask to be led into the boutique. A dyer can show you the powders that the colors come from. A lovely bit of magic involves the fact that green powder dyes fabric red; red powder dyes things blue; and yellow powder dyes things purple. Head up the steep stairs and onto the roof if you're allowed—a spectacular view of industry unfolds, with headscarves and threads of every color hanging up to dry in separate color blocks all over the rooftops.

Just a quick turn right and then left out of the Souk Lghzal (via Rue Souk Semarine) is the large square called Souk Rahba Qdima. This square is surrounded by small shops that sell everything from cure-alls to run-of-the-mill salt and pepper and just about everything in between. In the center of the square are lots of woven baskets and hats for sale. You'll also find ladies pounding henna leaves to create henna powder. If shopping isn't your for you, head to the rooftop of nearby Nomad for a glass of tea and a bird's-eye view.

This gallery houses a permanent exhibit of Orientalist paintings, ornate inlaid furniture, and antique ceramics. There is a constantly changing program of exhibitions and works for sale by top-notch Moroccan artists and foreign painters living in the kingdom.

The stock here tends to tastefully redesigned takes on Moroccan classic items like babouche slippers and hand-sewn buttery soft leather bags. 

This apothecary is stuffed from floor to ceiling with spices, perfumes, argan oil, and traditional medicines for ailments such as rheumatism and back pain. The helpful staff speak fluent English, and credit cards are accepted.

This boutique displays lovely hand-embroidered items all created in a workshop that benefits and trains women with disabilities. Clothing, table linen, bed linen, and home accessories are some of the items available. 

This mall overlooks the sea opposite the Abdul-Aziz Saud Mosque, right before the Megarama cinema. There's a pretty good selection of shops—most containing clothing and accessories—as well as a supermarket and stores selling books and cosmetics. Right outside, you'll find a number of restaurants and cafés overlooking an accessible stretch of beach.

For serious collectors, this shop has one of the best collections of Amazigh jewelry in southern Morocco, some of it dating from the 17th and 18th centuries. Even if you're not in the market for a trinket, wandering around the dusty rooms of carpets, candlesticks, and charms makes for a diverting half hour. And if you are in the market, Mr. Houssaine accepts all major credit cards and is open every day.

Handcrafted jewelry from southern Morocco of Amazigh, Touareg, and Blue Men traditions is what this shop is known for. Camel-skin decorated dromedary carry packs and ornately carved wooden Touareg tent pegs reminiscent of tribal caravans or bygone times also line the shelves.

This shop carries beautiful carved-wood furnishings, leather-covered chests, iron-framed mirrors, painted screens, and countless other decorative items. There are new pieces as well as some older treasures to be found. Prices may be a bit higher than in the souks, but you'll get less hassle from the shopkeepers.

This boutique is best known for its shoes, especially soft leather moccasins in every shade of the rainbow. 

Habiba Ajaoui was the first female shopkeeper in the Essaouira medina, and she's always happy to pass the time chatting with clients (in Arabic, French, or English) over a cup of steaming tea. She sells spices and argan and cactus-seed oils at reasonable prices and can get you everything you need for the hammam. She also has a large repertoire of henna tattoo designs, which are priced according to their complexity.

This shop sells bespoke caftans and tunics made with the highest quality fabrics—cashmeres, linens, silks—all hand-embroidered. Celebrity clients include Julia Roberts, Tom Hanks, and Hugh Jackman.

Hafida welcomes all her customers with a smile and offers a keenly curated selection of Morocco-made jewelry, leather bags, shoes, small paintings, and other decorative items.

Offering a wide range of quality Moroccan-made items at fixed prices near the Lebanese mosque, the store features modern twists on classic crafts such as Fez leather bags, glazed ceramics, oversize candles, and Sens de Marrakech cosmetics. It's owned by two brothers who speak excellent English and are happy to advise on purchases without being pushy.

Run by the Marrakshis Lamdaghri family since 1940, this shop works with more than 200 artisans and has a huge collection of old and new tribal carpets as well as antique Imazighen textiles.

Worldwide shipping can be arranged and credit cards are accepted.

Exhibitions of contemporary art and sculpture from new and emerging Moroccan and international artists are on display here. In addition to their collections they host special events and art workshops.

This low-pressure jewelry store sells Saharan and Amazigh silver jewelry.

The contemporary silver jewelry, all crafted on-site, incorporates traditional Moroccan motifs and semiprecious stones and an unusual modern slant.

The main carpet souk—called the Souk Zrabia or Le Criée Berbère—has a flat, shiny floor in the middle of the surrounding boutiques, to roll out the rugs to display to potential buyers. To get here head north on Rue Semarine, and just after the Souk el Attarine branches off left, take the next right turn off the street (which is now more properly named Rue Souk el-Kebir—the Big Souk Street). The carpet souk can also be reached from a passage in Rahba Qdima's northeast corner (to the right of Le Café des Épices).

Some of the trendiest riads serve guests using the beldi (traditional) pottery with modern designs that are the hallmark of Chabi Chic. Product lines include serving ware, tea sets, and coasters as well as spices, carpets, and beauty products. They also have a store in the Sidi Ghanem Industrial zone in the Marrakesh outskirts.

The five Makki brothers have taken over their father's herbalist business and turned it into an empire, running several of the shops on Place Marché aux Grains and in the spice souk across the road. They know their stuff and are happy to explain, over a pot of royal tea, which spices are used in which recipes and the difference between real and fake saffron. They also sell a range of solid perfumes, argan-oil products, and ceramics.