Get FREE email communications from Fodor's Travel, covering must-see travel destinations, expert trip planning advice, and travel inspiration to fuel your passion.
Azemmour's medina is divided into three parts—the Mellah (or Jewish Quarter), the kasbah, and the old medina—and, to appreciate the attractions within it fully, you should arrange for a guide through your riad. While the area retains much of its traditional charm, the influence of local and foreign artists is also visible. Lured by Azemmour’s unique lighting, many have chosen to set up shop here; and as you wander the medina streets, their murals are a delightful surprise. It's worth stopping into one of the studios or galleries to see the artists and their work.
Although the new town offers quite a contrast, it warrants a visit as well. Located on the opposite side of the road to the medina, it contains the tomb of Sidi Bouchaib, a saint recognized for his abilities to heal dementia. Only Muslims can enter, but everyone can peep into the initial porch or just admire the architecture outside. From there, wander down through the busy thoroughfare, Boulevard Ahmed Choufani, which is unfrequented by tourists but full of locals. It’s flanked by a multitude of hole-in-the-wall shops selling old-school wares, many of which are related to healing and spells. Expect to find anything from leeches and fox tails to animal bones, all used in traditional medicine.
Before the Mazagan Beach Resort was built between Azemmour and El Jadida, you could walk along the sand from one community to the other. While that's no longer possible, this is still a stunning beach and one of the cleanest on the coast. There's also a shipwreck that's fun to explore. Amenities: food and drink; lifeguards (in summer). Best for: sunsets; surfing; swimming; walking.
