The newest Tel Aviv installment of the happy-go-lucky Atlas hotel chain offers style, charm and budget-friendly but amenity-packed accommodations just steps from one of Tel Aviv's most popular beaches. With a rooftop lounge, a popular afternoon happy hour, free bike rental and even an on-site gym and sauna, this hotel offers just about everything a savvy traveler could want, at a lower price range than most of the big-name beachfront hotels.
Done up with modern decor and furnishings in shades of sage and sea blue, the rooms are geometric, comfortable and cleanly designed and pay homage to Tel Aviv's beachfront. Artwork in the room is photographs of the city itself, and light fixtures follow a geometric theme. There's also the option to book two rooms with connecting doors, or a room with a kitchenette.
YOU SHOULD KNOW The hotel's proximity to the beach and a major street means it can be noisy, so if you're a light sleeper, request a room facing away from the street.
The geometric theme continues in the whitewashed bathroom, with a raised round sink basin and square toilet.
The lobby is warm and inviting, with benches that pay homage to Tel Aviv's iconic "stone" boardwalk benches and half-dome light fixtures. There are bookshelves packed with books and modern, pastel-colored chairs to curl up in.
There's a lively happy hour on the hotel rooftop from 5 to 7 pm, with snacks and wine and beer.
The small but tidy gym offers basic fitness equipment, and the hotel also offers free bicycle rental to those who want to pedal outdoors.
The on-site restaurant offers a simple but tasty buffet.
There's a simple bar offering standard cocktails, wine and beer on site.
YOU SHOULD KNOW The area around the hotel is packed with eating and drinking establishments, so for a good cocktail or bite to eat, you'll have better luck heading outside and checking out the range of options nearby.
Along Tel Aviv's smooth beachfront promenade, bicycles or your own two feet are your best bet for transportation, but for easy access into the rest of the city, just head one block east to Ben Yehuda street, or hail a taxi heading down HaYarkon.
For a chef's restaurant with a stunning sea view and even more stunning plates, check out nearby Kitchen Market (10-minute walk); for the freshest seafood and a chance to rub elbows with Tel Aviv glitterati, book a table at Shila (10-minute walk).
Cocktails are the new religion at Double Standard (6-minute walk); for a crowded and festive atmosphere with locals, head to the popular Dizzy Frishdon (22-minute walk).
WHY WE LIKE IT
The Atlas brand has made a name for itself with comfortable, trendy properties that offer extra perks without an added price tag. Tal by the Beach has become a flagship of sorts for them, and for good reason; with a great location, comfortable and beautiful rooms and plenty of amenities, it's just what you need, and more.