Fodor's Expert Review Bulgari

Bulgari (also seen as Bvlgari) is to Rome what Tiffany is to New York and Cartier is to Paris. The jewelry giant has developed a reputation for meticulous craftsmanship melding noble metals with precious gems. In the middle of the 19th century, the great-grandfather of the current Bulgari brothers began working as a silver jeweler in his native Greece and is said to have moved to Rome with less than 1,000 lire in his pocket. This store's temple-inspired interior pays homage to the jeweler's ties to both places. Today, the mega-brand emphasizes colorful and playful jewelry, as evidenced by such popular collections as Bulgari-Bulgari and B.zero1.