47 Best Places to Shop in Piazza di Spagna, Rome

La Perla was founded in Bologna in 1954 and is now the global go-to for beautifully crafted lingerie and glamorous underwear for that special night, a bridal trousseau, or just to spoil yourself on your Roman holiday. If you like decadent finery that is both stylish and romantic, with plenty of well-placed frills, you will find something here to make you feel like a goddess. There are silk boxers for gents, too.

For an interesting jumble of stalls hawking vintage jewelry, furniture, artwork, and other collectibles, check out this colorful flea market held on the first and third Sunday of every month (except for August). It's open from 9 am until sunset.

If you're looking to purchase some traditional Italian pottery, Le IV Stagioni has a colorful selection of glazed pots, vases, and charming ceramic-flower wall ornaments made by well-known manufacturers such as Faenza, Capodimonte, Vietri, and Deruta. All can be shipped internationally if you can't quite fit the gorgeous bowls and platters in your suitcase.

The sisters who run this discreet store near the Spanish Steps were raised by their tailor father and developed a love of luxe fabrics early on. A fixture in Rome for nearly four decades, Lingerie D'Elia specializes in silky loungewear, and is rumored to be where Princess Diana shopped for made-in-Italy lace-trimmed nightgowns.

The place to go for unique, handmade-in-Rome bathing suits, Marisa Padovan has been sewing for Hollywood starlets like Audrey Hepburn and the well-heeled women of the Eternal City for more than 50 years. Choose from ready-to-wear coverups or suits trimmed with Swarovski crystals and polished turquoise stones or have the staff help you design a bespoke bikini or one-piece. The chic, cheery boutique also sells daughter Flavia's line of velvet trousers, knit ponchos, silk dresses, and cashmere coverups that make it easy to transition from a day by sea to an evening on the town.

Taking its name from the common childhood demand “put me down,” this shop has been styling the littlest Romans for more than three decades. It's stocked with European brands to outfit children from head to toe, plus all the toys, bags, and adorable accessories a tiny tot can tote. There are two neighboring storefronts: one for ages 0–3 and the other for ages 4–14.

Notable for its lightweight bohemian knitwear designs with instantly recognizable patterns of zigzags, waves, and stripes (some of which are influenced by folk art), the now high-end brand started in northern Italy producing tracksuits in the 1950s. Missoni now designs everything from elegant evening wear to must-have swimsuits, and is unlike other Italian fashion families: in three generations there have been neither vendettas nor buyouts by huge multinational conglomerates to stain their colorful history.

Run by two friendly brothers, who took over the business from their father, this barbershop is preferred by actors performing at the nearby Teatro Sistina. It was founded in the 1970s and still has charmingly retro decor. They offer haircuts, beard care, manicures, pedicures, facials, and massages and have their own line of products. For extra privacy, you can request the private room.

Specializing in timeless styles for the youngest Romans (ages 0–16) since 1932, Piccadilly is bursting with Liberty-print floral frocks, bloomers, scalloped collars, and dress shorts with suspenders. It's known for its special occasion–worthy clothes and impeccable tailoring.

Besides the devil, plenty of serious shoppers wear Prada season after season, especially those willing to sell their souls for one of their ubiquitous handbags. If you are looking for that blend of old-world luxury with a touch of fashion-forward finesse, you'll hit it big here. Mario Prada founded the Italian luggage brand in 1913, but it has been his granddaughter, Miuccia, who updated the designs into the timeless investment pieces of today. You'll find the Rome store more service-oriented than the New York City branches—a roomy elevator delivers you to a series of thickly carpeted salons where a flock of discreet assistants will help you pick out dresses, shoes, lingerie, and fashion accessories. The men's store is located at Via Condotti 88/90, while the women's is down the street at 92/95.

Started in 1996, Pro Fumum (also seen as Pro Fvmvm) has become a cult classic in Italian fragrance design. Each of its 35 unisex scents comes with a poem that describes the intention of the artisans. The philosophy here is that smell can trigger memories more powerfully than any photo, so the pricey-but-worth-it fragrances are created to evoke experiences like walking through a forest or listening to a thundering Roman fountain. Top sellers include Acqva e Zvcchero, Fiore d'Ambra, Thvndra, Volo Az 686 (named after a direct flight from Rome to the Caribbean), and Ichnvsa.

Well-heeled moms shop for their budding fashionistas at Pure Sermoneta where you'll find garments straight off the catwalk. High-end luxury labels include Fendi, Diesel, Dior, Marni, Juicy Couture, Nolita, and Gucci, with the designer price tags to rival any adult-sized shopping spree.

Hollywood's gliteratti and social butterflies trust their pretty little feet with one brand: Salvatore Ferragamo. Fans will think they have died and followed the white light when they enter the Rome stores, where shoes and handbags are displayed on pillars like jewels. The Florentine design house also has ready-to-wear clothes, scarves, and ties. Men's styles are found at Via Condotti 65, women's at 73/74. Want to sleep in Ferragamo-style? Its splendid luxury Portrait Suites Hotel is on the upper floors.

A Piazza di Spagna fixture since 1870, this was once the go-to shop for corsets, petticoats, stockings, and bonnets. Today, it's the place to stop for essential basics that are increasingly difficult to find, like fine-quality shirts, underwear, and handkerchiefs made of wool and pure cashmere at affordable prices.

Whether you're looking for fancy opera gloves or for a fashionable but warm pair to get you through the winter, Sermoneta has a vast selection. Browse through stacks of hand-stitched nappa leather, deerskin, and cashmere-lined capybara gloves in all colors. You can also head upstairs for a custom fitting, and then have your gloves personalized with your own initials, logos, or other designs.

Since taking the reins, creative director Pierpaolo Piccioli has faced numerous challenges, the most basic of which is keeping Valentino true to Valentino after the designer's retirement in 2008. Piccioli served as accessories designer under Valentino for more than a decade and understands exactly how to make the next generation of Hollywood stars swoon. Valentino fills most of Piazza di Spagna, where the designer lived for decades in a lovely palazzo next to one of the multiple boutiques showcasing his eponymous designs with a romantic edginess—think studded heels or prêt-à-porter evening gowns worthy of the Oscars. Rock stars and other music lovers can also have their Valentino guitar straps personalized when they buy one at this enormous boutique.

Versace's Rome flagship is a gem of architecture and design, with Byzantine-inspired mosaic floors, futuristic interiors with transparent walls, and merchandise that has a sexy rocker-Gothic-underground vibe. Here you'll find apparel, accessories, and home furnishings in designs every bit as flamboyant as Donatella and Allegra (Gianni's niece).