Fodor's Expert Review Sapporo Beer Garden and Museum

Sapporo Museum/Gallery

Quaint brick buildings adjacent to a giant shopping mall make up the public face of Sapporo's most famous export. Here you'll find a small museum with signage mostly in Japanese that reveals the development of bottle and label designs and depicts decades of cheesecake shots from advertising posters. Pick up an English-language guide at the counter for explanations of all the different things on display in the museum. For ¥300 you can taste any of the brews: Black Label is most popular, but the Classic and Kaitoku are only available in Hokkaido. Taste all three for ¥600. Also available are tea and soft drinks for ¥100.

In the evening the cavernous Sapporo Biergarten is filled with serious drinkers tackling the tabe-nomi-hodai (all-you-can-eat-and-drink) feast of lamb barbecue and beer (about ¥4,000 per person). The catch: You have to finish within 100 minutes. To get here, take a 15-minute Factory Line circular bus from the train station. It's a ¥1,000 taxi ride.

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Quaint brick buildings adjacent to a giant shopping mall make up the public face of Sapporo's most famous export. Here you'll find a small museum with signage mostly in Japanese that reveals the development of bottle and label designs and depicts decades of cheesecake shots from advertising posters. Pick up an English-language guide at the counter for explanations of all the different things on display in the museum. For ¥300 you can taste any of the brews: Black Label is most popular, but the Classic and Kaitoku are only available in Hokkaido. Taste all three for ¥600. Also available are tea and soft drinks for ¥100.

In the evening the cavernous Sapporo Biergarten is filled with serious drinkers tackling the tabe-nomi-hodai (all-you-can-eat-and-drink) feast of lamb barbecue and beer (about ¥4,000 per person). The catch: You have to finish within 100 minutes. To get here, take a 15-minute Factory Line circular bus from the train station. It's a ¥1,000 taxi ride.

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Museum/Gallery Building/Architectural Site Historic District/Site Winery/Brewery/Distillery

Quick Facts

Kita 7 Higashi 9
Sapporo, Hokkaido  065-8633, Japan

011-742–1531-for reservations at Beer Garden

www.sapporobeer.jp/brewery/s_museum

Sight Details:
Rate Includes: Free, Closed Mon

What’s Nearby