Sapporo Beer Museum and Beer Garden
Quaint brick buildings adjacent to a giant shopping mall make up the public face of Sapporo's most famous export. Here you'll find a small museum with signage mostly in Japanese that reveals the development of bottle and label designs and depicts decades of cheesecake shots from advertising posters. Pick up an English-language guide at the counter for explanations of all the different things on display in the museum.
For ¥400 you can taste any of the brews: Black Label is most popular, but the Classic and Kaitoku are available only in Hokkaido. Taste all three for ¥1,000. Also available are tea and soft drinks for ¥200.
In the evening the cavernous Sapporo Biergarten is filled with serious drinkers tackling the tabe-nomi-hodai (all-you-can-eat-and-drink) feast of lamb barbecue and beer (about ¥7,500 per person for food and from ¥1,980 for beer). The catch: you have to finish within 100 minutes. To get here, take a 20-minute Factory Line circular bus from the train station. It's a ¥1,500 taxi ride.