New York, London, Paris, Milan … Central. When it comes to big malls, big labels, and big spenders, Central is true to its name. Where else can you find a mall with a whole floor dedicated to Armani or calculate the Pradas per square mile? Spacious, golden-hue centers like the IFC Mall, Landmark, and Prince's Building are the fashion hunting grounds of Hong Kong's well-to-do and all places to visit if your shopping list reads like the directory pages in Vogue.
When you’re ready to experience a different side of Central, head out of the malls and down to the stalls on Li Yuen streets East and West for cheap souvenirs like silk dressing gowns. Ribbons, buttons, wigs, fluffy boas, and sequins come in colors you didn't know existed on steep Pottinger Street, a costumer’s dream. Alternatively, ride three minutes uphill on the Mid-Levels Escalator, and step off onto Hollywood Road. This century-old antiques hub bisects the districts known as SoHo (South of Hollywood Road) and NoHo (North of Hollywood Road). On the former’s winding, low-rise streets and the latter’s charismatic lanes, artsy boutiques, interior-design stores, and trendy restaurants await.
If you can’t resist the call of malls (or merely want to return to air-conditioned comfort), check out the Admiralty neighborhood, just east of Central. It’s synonymous with Pacific Place. Locals come here for the designer labels, while tourists come to stock up on souvenirs at Chinese Arts & Crafts. Elevated walkways connect it to Lab Concept, a hip network of shops that shares a building with the Queensway Plaza shopping arcade, as well as two lesser retail havens: the Admiralty and United centers.