And it's not bad!
Here’s a weird idea that you’ll only hear in 2017: Let’s have some people who are web-famous and a quirky hotel brand design a clothing line together. Why? We don’t know, but we’re ok with it.
Hotel Indigo teamed up with some of Instagram’s most followed nobodies to create a one-of-a-kind clothing line tailored to seven cities across the U.S. In partnership with ASOS, Hotel Indigo’s clothing line reflects the soul and style of the city.
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Here’s the complete list of partnerships:
- Lower East Side New York; Eugenie Grey of Feral Creature
- Los Angeles Downtown; Jamie Kidd
- Downtown Denver; Carolina Hellal
- Nashville; Devan Anderson
- Old Town Alexandria; Holly of Petite Flower Presents
- Savannah Historic District; Asiyami Gold
- El Paso Downtown; Olivia Watson of Livvy and Blog
Would I wear these clothes? I wouldn’t not wear these clothes, and some of the items are downright stylish (although I work in travel, not fashion, so who cares what I think?). Shop the collection here.